Resources about tracking and measuring behavior of users playing a game, with the objective of improving game experience or encouraging conversion/upsale.

Game Analytics


Perspectives on Game Analytics

L;cooladata.com;Your Gaming Analytics are Misleading;http://www.cooladata.com/blog/behavioral-analysis-gaming;NA;NA;;;Today’s gaming companies are metrics fanatics. They measure CPI, CTR, DAU/MAU, day-1/7/30 retention, churn, and many other KPIs. Having numbers, charts, and projections on a whiteboard (or on enormous LCD screens in the more successful gaming companies) is impressive, but do these metrics enable you to grow your business at a faster pace?
L;gamesauce.biz;The Next Level Of Game Analytics: Biometrics;http://www.gamesauce.biz/2017/02/22/next-level-game-analytics-biometrics/;;;;
L;forbes.com;TeradataVoice: Video Game Analytics: Not Child's Play;http://www.forbes.com/sites/teradata/2015/09/30/video-game-analytics-not-childs-play/;;;;
L;cloudplatform.googleblog.com;Build a Mobile Gaming Analytics Platform;https://cloudplatform.googleblog.com/2016/01/build-a-mobile-gaming-analytics-platform.html;;;;
L;deltadna.com;Set of Reasons to Consider in the Decision to Build or Buy Game Analytics;https://deltadna.com/resources/build-or-buy-analytics/;;;;
L;stitcher.com;Mobile Game Analytics - with Allison Bilas, VP of Product at GameAnalytics;http://www.stitcher.com/podcast/comboapp/marketing-tidbits-with-comboapp/e/mobile-game-analytics-with-allison-bilas-vp-of-product-at-gameanalytics-38422815;;;;
L;gamesauce.biz;Gaming Analytics: How to Get the Most Out of Your Data;http://www.gamesauce.biz/2014/12/08/dr-dmitri-williams-gaming-analytics-how-to-get-the-most-out-of-your-data/;;;;
L;gamesparks.com;Actionable vs Vanity Analytics - How to Get Active With Game Analytics;http://www.gamesparks.com/blog/actionable-vs-vanity-analytics/;;;;

How To

L;cooladata.com;A Guide to Gaming Behavioral Analytics;http://cooladata-1.hs-sites.com/gaming-analytics-guide?__hssc=67980110.38.1498716825953&__hstc=67980110.ee2003d3ce5149ff6ffcb88ee0321873.1496563766119.1498644088608.1498716825953.16&__hsfp=2108243877&hsCtaTracking=5393cc0c-9d58-4ea7-afed-0e8be7edebaf%7Ca97ecf02-be7b-4f5f-82af-a0af6c552a15;NA;NA;;;In the fiercely competitive gaming world, every second matters in the battle for players' attention and retention. This guide explains how to track metrics that matter.
L;monastery.io;How To Calculate Video Game Customer Lifetime Value;http://www.monastery.io/analytics/how-to-calculate-video-game-customer-lifetime-value/;;;;

Case Studies

L;channel9.msdn.com;Conference Session: Mobile Game Analytics - Miniclip's Story;https://channel9.msdn.com/Events/DXPortugal/Game-Dev-Camp-2015/Mobile-Game-Analytics-Miniclips-Story--Track-Business--Marketing;;;;
L;tableau.com;Building better games faster with in-game analytics;http://www.tableau.com/stories/customer/building-better-games-faster-game-analytics;;;;

Examples

L;calq.io;Mobile Game Analytics - Example for a Real Mobile Game, Ancient Blocks;https://calq.io/docs/resources/track/mobile-game;;;;

Specific Technologies

L;keen.io;Keen.io - Data Models & Code Samples for Gaming Analytics;https://keen.io/blog/83487986955/data-models-code-samples-for-gaming-analytics;;;;

Specific Environments

L;informationweek.com;Google Play - Google Player Analytics Brings Data To Video Games - InformationWeek;http://www.informationweek.com/mobile/mobile-applications/google-player-analytics-brings-data-to-video-games/d/d-id/1319297;;;;

Academic Papers and Books

L;springer.com;Book: Game Analytics - Maximizing the Value of Player Data;http://www.springer.com/us/book/9781447147688;;;;

Further Reading