Resources about how business intelligence technology is used to aid digital marketing analytics and decision making.

BI for Digital Marketing

Key Topics

Perspectives on BI for Digital Marketing

L;cooladata.com;Digital Intelligence Rules in the Age of Insights;http://www.cooladata.com/blog/the-age-of-insights;NA;NA;;;Product leaders, marketers and business executives in insights-driven business cannot rely anymore on analytics that aggregate pageviews, clicks, and conversions. The omni-channel dynamic digital business needs more than just analytics – digital intelligence that yields fast meaningful insights to feed the customer engagement.
L;betterbuys.com;Business Intelligence For Marketers Resource Guide;https://www.betterbuys.com/bi/business-intelligence-marketers/;NA;NA;;;Business intelligence tools analyze massive amounts of information to provide important insights into patterns that indicate the desires and attitudes of clients. Marketing teams can capitalize on this information, organizing campaigns that more precisely target the right audience, and gain a better understanding of which initiatives generate the greatest revenue.
L;bandt.com.au;Marketing Analytics: The Role of Business Intelligence in Social Media Marketing;http://www.bandt.com.au/opinion/role-business-intelligence-social-media-marketing;NA;NA;;;Social media provides a wealth of information that marketers can use to understand their target audiences' behaviours and preferences, but it can also be a tumultuous hubbub of thoughts and opinions. To arrive at any reliable conclusions requires vast amounts of data to be analysed and visualised.
L;blog.chartio.com;How Business Intelligence Aligns with Marketing Priorities;https://blog.chartio.com/blog/how-business-intelligence-aligns-with-marketing-priorities;NA;2017;;;As Marketing moves into its crucial role as a data-driven machine, we need to find a solution that directly aligns with our priorities and initiatives. Marketing needs to add Business Intelligence to;NA;;;
L;baselinemag.com;Companies Lag in Digital Marketing Efforts;http://www.baselinemag.com/crm/slideshows/companies-lag-in-digital-marketing-efforts.html;NA;;;
L;insidebigdata.com;Big Data Fed to Artificial Intelligence Means Great Marketing;http://insidebigdata.com/2016/07/28/big-data-fed-to-artificial-intelligence-means-great-marketing/;NA;;;
L;yellowheadinc.com;The Evolution of Digital Marketing BI;https://yellowheadinc.com/blog/evolution-digital-marketing-bi/;NA;2017;;;Neil Patel wrote in his Forbes article that “marketing and analytics go together like peanut butter and jelly.” I tend to agree. In the past 10 years, the Digital Marketing industry has been one o
L;smallbiztrends.com;5 Ways Business Intelligence and Online Marketing Can Work Together;https://smallbiztrends.com/2013/07/business-intelligence-online-marketing.html;;;;
L;globalwebindex.net;A Beginner’s Guide to Data-Driven Marketing;http://blog.globalwebindex.net/marketing/data-driven-marketing/;;;;
L;baselinemag.com;Creating a Digitally Driven Customer Experience;http://www.baselinemag.com/crm/slideshows/creating-a-digitally-driven-customer-experience.html;NA;NA;;;
L;silvon.com;3 Ways Business Intelligence Can Improve Your Sales and Marketing Efforts;https://www.silvon.com/blog/business-intelligence-sales-marketing/;;;;
L;tibco.com;Three Ways Using BI Tools Can Help You Get More out of Your Digital Marketing;http://www.tibco.com/blog/2014/09/29/maximizing-your-digital-marketing-with-data-analytics/;;;;
L;huffingtonpost.com;How Business Intelligence and Online Marketing Should Intertwine;http://www.huffingtonpost.com/jayson-demers/how-business-intelligence_b_3507510.html;;;;



Specific Technologies

L;aptude.com;Using Power BI for Tracking Digital Marketing Initiatives;http://www.aptude.com/blog/entry/using-power-bi-for-tracking-digital-marketing-initiatives;;;;


Product Comparisons

L;docurated.com;The 54 Best Business Intelligence Tools;http://www.docurated.com/all-things-productivity/50-best-business-intelligence-tools;NA;NA;;;Top BI Software To Help You Analyze Data To Make Smarter Business Decisions.

Further Reading