Resources about how business intelligence and big data technology is used to analyze, optimize and personalize online advertising.

BI for Advertising Analytics

Perspectives on BI for Advertising Analytics

L;;What The Data-Driven Advertising Market Looks Like In 2017;;NA;NA;;;Marketers are collectively beginning to take the next step and use data-driven advertising to deliver high-impact campaigns for maximum effectiveness and returns. But what exactly does that mean, and what are the opportunities for marketers? 
L;;Google Will Track Down Credit Card Payments for Advertisers;;;;;
L;;Beyond the Firewall: Why Business Intelligence Matters To Advertising;;;;;
L;;How machine learning and smart algorithms are giving brands and advertising edge;;;;;
L;;Why Big Data Could Lead To More Risk Taking In Advertising;;;;;
L;;10 Trends to Define Marketing in 2015 - Predictive Analytics for BI and the Growth of Native Advertising;;;;;

Services and Consultants

L;;Rnked - Business Intelligence for Advertising Agencies;;;;;

Further Reading