Resources about how business intelligence and big data technology is used to analyze, optimize and personalize online advertising.
BI for Advertising Analytics
Perspectives on BI for Advertising Analytics
L;emarsys.com;What The Data-Driven Advertising Market Looks Like In 2017;https://www.emarsys.com/en/resources/blog/data-driven-advertising-market-2017/;NA;NA;;;Marketers are collectively beginning to take the next step and use data-driven advertising to deliver high-impact campaigns for maximum effectiveness and returns. But what exactly does that mean, and what are the opportunities for marketers?
L;cms-connected.com;Google Will Track Down Credit Card Payments for Advertisers;http://www.cms-connected.com/News-Archive/May-2017/Google-Will-Track-Down-Credit-Card-Payments-for-Advertisers;;;;
L;adexchanger.com;Beyond the Firewall: Why Business Intelligence Matters To Advertising;https://adexchanger.com/data-driven-thinking/beyond-the-firewall-why-business-intelligence-matters-to-advertising/;;;;
L;techworm.net;How machine learning and smart algorithms are giving brands and advertising edge;http://www.techworm.net/2016/08/can-bi-replace-digital-networks-meme-global-says-yes.html;;;;
L;forbes.com;Why Big Data Could Lead To More Risk Taking In Advertising;http://www.forbes.com/sites/avidan/2015/01/29/why-big-data-could-lead-to-more-risk-taking-in-advertising/#7f5eb7d65d12;;;;
L;sourcelink.com;10 Trends to Define Marketing in 2015 - Predictive Analytics for BI and the Growth of Native Advertising;http://www.sourcelink.com/blog/matt-haskell/2014/11/19/10-trends-to-define-marketing-in-2015-predictive-analytics-for-bi-and-the-growth-of-native-advertising;;;;
Services and Consultants
L;about.rnked.com;Rnked - Business Intelligence for Advertising Agencies;http://about.rnked.com/blog/business-intelligence-for-advertising-agencies;;;;