Resources about how data visualization technology can help explore, present and report on marketing data.

Data Visualization for Marketing


Perspectives on Data Visualization for Marketing

L;cooladata.com;The Path to Analyze Unexpected User Behavior;http://www.cooladata.com/blog/behavioral_path_analysis;NA;NA;;;Online user behavior is often surprising and that’s what makes analyzing it so exciting. The behavioral path analysis that relies on events big data, and easily configured, is a very powerful tool that highlights deviations and turns users take from the expected paths, and  reveal behavioral anomalies.
L;marketingland.com;A Brief Introduction to Data Visualization Theory for Marketers;http://marketingland.com/brief-introduction-data-visualization-theory-marketers-184112;NA;;;;Marketers work with a lot of data, but how can we present these data in an easily understandable way? This post explores the principles of data virtualization and reasons to use it.   
L;business.com;5 Data Visualization Tips for Better Marketing Reports;http://www.business.com/sales-and-marketing/5-data-visualization-tips-for-better-marketing-reports/;NA;NA;;;
L;datapine.com;Visualized KPIs Examples for Marketing Managers;https://www.datapine.com/kpi-examples-and-templates/marketing;NA;;;
L;bigdata-madesimple.com;Infographic: 9 Golden Rules of Data Visualization;http://bigdata-madesimple.com/9-golden-rules-data-visualization-infographic/;;;;
L;smartbugmedia.com;How to Use Data Visualization in Your Content Marketing Strategy;https://www.smartbugmedia.com/blog/how-to-use-data-visualization-in-your-content-marketing-strategy;;;;
L;smallbiztrends.com;Why Visualization Matters in Data and Content Marketing;https://smallbiztrends.com/2015/12/data-visualization-content-marketing.html;;;;



L;searchenginejournal.com;Visual Storytelling: Why Data Visualization is a Content Marketing Fairytale;https://www.searchenginejournal.com/visual-storytelling-data-visualization-content-marketing-fairytale/92513/;;;;

Examples

L;scribblelive.com;5 Of the Best Data Visualization Examples From Content Marketers;http://www.scribblelive.com/blog/2015/10/08/five-best-data-visualization-examples-content-marketers/;;;;

Product Comparisons

L;wordstream.com;Data is Beautiful: 7 Data Visualization Tools for Digital Marketers;http://www.wordstream.com/blog/ws/2016/09/29/data-visualization-tools;NA;NA;;;This post takes a look at seven data visualization tools that can help you make sense of the data you’re working with. 

Further Reading