Resources about customer data platforms, which are technologies that enable central control of customer data, such as profiles, personal information, visitors, email responses, and so on.

Customer Data Platforms


Perspectives on Customer Data Platforms

L;martechtoday.com;What Is a Customer Data Platform (CDP)? ;https://martechtoday.com/martech-landscape-customer-data-platform-192126;NA;NA;;;This article takes a look at the Customer Data Platform as a way to achieve a unified view of the customer.
L;viralizernetwork.com;How Can a Customer Data Platform Tackle Common Challenges Faced by CMOs?;http://https://www.viralizernetwork.com/2017/07/24/how-can-a-customer-data-platform-tackle-common-challenges-faced-by-cmos/;NA;NA;;;This post takes a look athow a CDP can help with addressing the challenges that CMOs encounter, while listing the challenged and possible solutions. 
L;blog.redpoint.net;A Single View of the Customer Is Essential to Your Success;https://http://blog.redpoint.net/single-view-customer-essential-success/;NA;NA;;;This post discusses the need to unify disparate consumer data into the single view of the customer that will power contextually relevant experiences regardless of channel.
L;icrunchdata.com;How to Protect Customer Data While Fostering Customer Intimacy;https://icrunchdata.com/blog/116/how-to-protect-customer-data-while-fostering-customer-intimacy/;NA;NA;;;
L;ngdata.com;Customer Data Management: Advice From 20 Experts;https://www.ngdata.com/customer-data-management-best-practices/;;;;
L;www.allianzworldwidepartners.com;Using Customer Data to Create the Ideal Traveling Offer;https://www.allianzworldwidepartners.com/usa/articles/using-customer-data-to-create-ideal-offers;NA;2017;;;Travel organizations are getting savvier in leveraging customer data to solve two critical challenges: Building customer loyalty and increasing revenues. As big retail and technology brands push the b
L;cms-connected.com;How Content Intelligence Platforms Raise Content Quality;http://www.cms-connected.com/News-Archive/May-2017/How-Content-Intelligence-Platforms-Raise-Content-Quality;;;;
L;ensighten.com;Top 10 Things a Customer Data Platform (CDP) Should Do For You;https://www.ensighten.com/blog/top-10-things-a-customer-data-platform-cdp-should-do-for-you/;;;;
L;datapine.com;5 Best Practices For Your Customer Data Management;http://www.datapine.com/blog/customer-data-management-best-practices/;;;;
L;blueconic.com;Customer Data Platforms Trends Of 2016;https://www.blueconic.com/blog/whats-new-customer-data-platforms/;;;;
L;customerthink.com;Top 5 Challenges in Customer Data Management;http://customerthink.com/top-5-challenges-in-customer-data-management/;;;;
L;radius.com;How Customer Data Platforms Turn Big Data into Business Insights;https://radius.com/2015/03/26/how-customer-data-platforms-turn-big-data-into-business-insights/;;;;
L;demandgenreport.com;Raab Associates Debuts Institute For Customer Data Platforms;http://www.demandgenreport.com/features/news-briefs/raab-associates-debuts-institute-for-customer-data-platforms;;;;

Specific Technologies

L;blog.voicebase.com;VoiceBase - Get the Full Picture of Your Customer Interactions;http://blog.voicebase.com/7-tools-to-get-the-full-picture-of-your-customer-interactions;NA;NA;;;This post presents 7 tools that when used together,will guide you to a complete understanding of your customer’s needs.


Product Comparisons

L;trustradius.com;Customer Data Product List;https://www.trustradius.com/customer-data-platform;;;;


Further Reading