Resources about how business intelligence technology can help marketers perform more detailed and accurate segmentation of users.

BI and Segmentation

Perspectives on BI and Segmentation

L;;What Is Customer Segmentation?;;;;;
L;;Comparison And Concepts of Cluster Analysis and Market Segmentation;;;;;
L;;CRM Segmentation Builder Integration With BI;;;;;
L;;Digital Marketing Capabilities in Retail Banks - Segmentation and BI;;;;;

Specific Technologies

L;;Oracle Marketing Segmentation Guide;;;;;

Further Reading