Resources about how business intelligence technology can help marketers perform more detailed and accurate segmentation of users.

BI and Segmentation


Perspectives on BI and Segmentation

L;searchsalesforce.techtarget.com;What Is Customer Segmentation?;http://searchsalesforce.techtarget.com/definition/customer-segmentation;;;;
L;bisolutions.us;Comparison And Concepts of Cluster Analysis and Market Segmentation;http://www.bisolutions.us/Cluster-Analysis-vs.-Market-Segmentation.php;;;;
L;scn.sap.com;CRM Segmentation Builder Integration With BI;https://scn.sap.com/people/manga.paidikondala/blog/2012/11/03/crm-segment-builder-integration-with-bi;;;;
L;wipro.com;Digital Marketing Capabilities in Retail Banks - Segmentation and BI;http://www.wipro.com/blogs/digital-marketing-capabilities-in-retail-banks-segmentation-and-bi/;;;;

Specific Technologies

L;docs.oracle.com;Oracle Marketing Segmentation Guide;https://docs.oracle.com/cd/E12852_01/v11113/PDF/mktgseg.pdf;;;;

Further Reading