Resources about the quality and accuracy of the data analyzed in web analytics.

Data Quality and Accuracy in Web Analytics


Perspectives on Data Quality and Accuracy in Web Analytics

L;blastam.com;Improve Your Web Analytics Data Quality;http://www.blastam.com/blog/improve-web-analytics-data-quality;NA;;;
L;activecampaign.com;An Overview of Site Tracking Data and How to Set It Up;https://help.activecampaign.com/hc/en-us/articles/221542267-An-overview-of-Site-Tracking;;;;
L;repequity.com;The Practical Implications of Precision VS. Accuracy in Web Analytics;http://www.repequity.com/blog/the-practical-implications-of-precision-vs-accuracy-in-web-analytics;NA;;;
L;en.onpage.org;5 Top Challenges to your Analytics Data Accuracy and how to Overcome Them;https://en.onpage.org/blog/5-top-challenges-to-your-analytics-data-accuracy-and-how-to-overcome-them;NA;;;
L;analyticshero.com;The Two Guiding Principles For Data Quality In Digital Analytics;http://www.analyticshero.com/2012/09/19/the-two-guiding-principles-for-data-quality-in-digital-analytics/;NA;;;
L;webanalytics-ninja.com;Data Quality and How to Take Responsibility;https://webanalytics-ninja.com/2015/09/22/data-quality-and-how-to-take-responsibility/;NA;;;
L;observepoint.com;Why Audit Your Web Analytics?;https://www.observepoint.com/blog/audit-web-analytics/;NA;;;
L;ensighten.com;The Danger in Poor Data Quality;https://www.ensighten.com/blog/danger-poor-data-quality/;NA;;;

Specific Technologies

L;komarketingassociates.com;7 Ways to Increase Accuracy and Insights in Google Analytics;http://www.komarketingassociates.com/blog/7-ways-increase-accuracy-insights-google-analytics/;NA;;;
L;webanalyticsworld.net;10 Tips to Improve Your Google Analytics Data Quality;http://www.webanalyticsworld.net/2015/03/ten-tips-to-improve-your-google-analytics-data-quality.html;NA;;;

Further Reading