Resources about tracking and measuring behavior of users across multiple online and offline marketing channels.
Perspectives on Multi-Channel Analytics
L;blog.oribi.io;Conversion Tracking across Multiple Channels with UTM Parameters;http://blog.oribi.io/conversion-tracking-with-utm-parameters/;;;;
L;toprightpartners.com;How Omnichannel Marketing Fuels Remarkable Customer Experiences;https://toprightpartners.com/omnichannel-marketing-fuels-remarkable-customer-experiences/;NA;2017;;;What if creating remarkable customer experiences was as easy as pushing a button? The “Easy Button” has become a marketing icon for Staples, the office supply retailer. It is a wonderfully simple