Resources about tracking and measuring behavior of users across multiple online and offline marketing channels.

Multi-Channel Analytics

Perspectives on Multi-Channel Analytics

L;;Conversion Tracking across Multiple Channels with UTM Parameters;;;;;
L;;How Omnichannel Marketing Fuels Remarkable Customer Experiences;;NA;2017;;;What if creating remarkable customer experiences was as easy as pushing a button? The “Easy Button” has become a marketing icon for Staples, the office supply retailer. It is a wonderfully simple
L;;Multi Channel Analytics: It's Unstoppably Interesting;;;;;
L;;Multi-Channel Analytics: What Does Your Customer's Conversion Journey Look Like?;;;;;


L;;Ebiquity - Multi-Channel Analytics;;;;;
L;;ForeSee - Multichannel Customer Experience Analytics;;;;;
L;;Qlik - Multi Channel Analytics;;;;;
L;;IBM Customer analytics - formerly Coremetrics software;;;;;
L;;SAS - Multichannel marketing: What it is and why it matters;;;;;


L;;Paid Online Training Session: Avinash Kaushik - Multi-Channel Analytics: Tackling the Toughest Measurement Challenge;;;;;

Further Reading