Resources about tracking and measuring behavior of users across multiple online and offline marketing channels.

Multi-Channel Analytics


Perspectives on Multi-Channel Analytics

L;blog.oribi.io;Conversion Tracking across Multiple Channels with UTM Parameters;http://blog.oribi.io/conversion-tracking-with-utm-parameters/;;;;
L;toprightpartners.com;How Omnichannel Marketing Fuels Remarkable Customer Experiences;https://toprightpartners.com/omnichannel-marketing-fuels-remarkable-customer-experiences/;NA;2017;;;What if creating remarkable customer experiences was as easy as pushing a button? The “Easy Button” has become a marketing icon for Staples, the office supply retailer. It is a wonderfully simple
L;whysr.com;Multi Channel Analytics: It's Unstoppably Interesting;https://www.whysr.com/news/multi-channel-analytics-and-why-its-unstoppably-interesting/;;;;
L;clickinsight.ca;Multi-Channel Analytics: What Does Your Customer's Conversion Journey Look Like?;https://www.clickinsight.ca/about/blog/multi-channel-analytics-customer-journey;;;;

Tools

L;ebiquity.com;Ebiquity - Multi-Channel Analytics;http://www.ebiquity.com/en/our-services/marketing-performance-optimization/multi-channel-analytics;;;;
L;foresee.com;ForeSee - Multichannel Customer Experience Analytics;http://www.foresee.com/products/multichannel-customer-experience-analytics/;;;;
L;market.qlik.com;Qlik - Multi Channel Analytics;http://market.qlik.com/multi-channel-analytics.html;;;;
L;ibm.com;IBM Customer analytics - formerly Coremetrics software;http://www.ibm.com/software/products/en/multichannel-analytics;;;;
L;sas.com;SAS - Multichannel marketing: What it is and why it matters;http://www.sas.com/en_us/insights/marketing/multichannel-marketing.html;;;;

Training

L;marketingprofs.com;Paid Online Training Session: Avinash Kaushik - Multi-Channel Analytics: Tackling the Toughest Measurement Challenge;http://www.marketingprofs.com/marketing/online-seminars/249;;;;

Further Reading