Resources about Qualitative Analysis in Web Analytics , how it's different from Quantitative Analysis and why it's important to use both in Web Analysis


Qualitative Analysis in Web Analytics


Perspectives on Qualitative Analysis in Web Analytics

L;kdnuggets.com;Qualitative Analytics: Why Numbers Do Not Tell the Complete Story?;http://www.kdnuggets.com/2014/02/qualitative-analysis-why-numbers-dont-tell-complete-story.html;NA;;;
L;blog.kissmetrics.com;When to Use Qualitative and When to Use Quantitative Analytics;https://blog.kissmetrics.com/qualitative-quantitative-analytics/;NA;;;
L;marketingland.com;How To Use Quantitative And Qualitative Data For Search;http://marketingland.com/quantitative-qualitative-data-search-marketing-124436;NA;;;
L;uxcam.com;A Combination Quantitative and Qualitative Tools - How They Can Interplay to Help You Understand Your Users Better;https://uxcam.com/blog/quantitative-vs-qualitative-analysis/;NA;;;

Case Studies

L;zenodo.org;Qualitative Web Analytics: New Insights into Navigation Analysis and User Behavior - A Case Study of the German Education Server.;https://zenodo.org/record/17938;NA;;;

Tools

L;predictiveanalyticstoday.com;Top 15 Qualitative Data Analysis Software;http://www.predictiveanalyticstoday.com/top-qualitative-data-analysis-software/;NA;;;
L;butleranalytics.com;10 Qualitative Data Analysis Free Software;http://www.butleranalytics.com/10-qualitative-data-analysis-software-free/;NA;;;

Training

L;diydatadesign.com;Online Course - Qualitative Web Data Analytics;http://diydatadesign.com/p/qualitative-web-data-analytics;NA;;;

Further Reading