Resources about A/B testing, which is the practice of comparing two versions of a web page to see which one performs better. 

A/B Testing

Perspectives on A/B Testing

L;;The Ultimate A/B Testing Guide: Everything You Need to Know;;NA;NA;;;A post that covers everything you need to know about A/B testing (also referred to as “split” testing), from start to finish.By the end of this guide, you’ll have a thorough understanding of the entire AB testing process and a framework for diving deeper into any topic you wish to further explore.;
L;;"The More Tests, the Better!" and Other A/B Testing Myths, Debunked;;NA;NA;;;Most marketers understand the importance of A/B testing. But, while the practice of A/B testing has become more and more common, too many marketers still buy into pervasive A/B testing myths. This post will rebut four A/B testing myths that we hear over and over again.
L;;Why A/B Tests are the Workhorse of a CRO Research Phase;;NA;NA;;;A/B testing platforms use statistics to validate that one version is outperforming the other, and this form of testing can be useful both in the Research & Analysis phase as well as Execution, when you have developed a strong hypothesis you want to test.
L;;How Does A/B Testing Help You Get a Better Website?;;NA;NA;;;Designing a website is a real challenge for any business. It is a work of creativity. No matter whether you are building a new website or re-designing an existing one, it is important to rely on data, rather than intuition. It would be a great idea to start with A/B testing.
L;;A/B Testing: 5 Reasons Why App Developers Fail In Their Strategy;;NA;2017;;;This is a guest post from Alexandra Lamachenka. Alexandra is the Head of Marketing at SplitMetrics, an app A/B testing tool trusted by Rovio, MSQRD, Prisma and Zeptolab. She shows mobile app developme
L;;Why User Feedback and A/B Testing Need Each Other;
L;;A/B Testing: Getting the Most out of Your Site;;NA;;;
L;;Audio Podcast on A/B Testing;;NA;;;
L;;A Beginner's Guide To AB Testing: An Introduction;;NA;;;
L;;What is A/B testing?;;NA;;;
L;;Why Most A/B Tests Give You Bullshit Results;;NA;;;
L;;A/B Test Intro: What Is An A/B Test? ;;NA;;;
L;;The A/B Test: Inside the Technology That’s Changing the Rules of Business;;NA;;;

How To

L;;How to A/B test landing pages;;NA;NA;;;This tutorial introduces you to the process of creating a landing page A/B test, including guidelines and instructions for effective A/B testing.
L;;How To Run An A/B Test For Email Campaign Landing Pages;;NA;NA;;;A talk with Alex Birkett - Growth Marketing Manager at ConversionXL, to understand the ins and outs of optimizing your landing page as part of your email campaigns.
L;;A Beginner's Guide to Display Ad A/B Testing;;NA;2017;;;A/B testing is essential because it allows you to test creative copy, images, call to actions, or anything, in fact, to determine which will deliver the best results. This will ultimately set the campaign up for success. 
L;;A Developer's Guide to A/B Testing;;NA;;;
L;;10 Guidelines To Improve The Effectiveness Of A/B Testing;;NA;;;
L;;App Store Optimization Hacks: A/B Testing Google Play Title;;NA;2017;;;Learn this app store optimization hack that allows you to AB test your app’s Google Play title using localizations and pre-post comparison analysis, made easier with Google’s recent Play Console u
L;;How to A/B Test your Landing Page to Maximize Conversions;;NA;;;
L;;How To Boost Your A/B Testing Effectiveness With Attention Tracking;;NA;;;
L;;A/B Testing for Video: What Variations to Test;;NA;2017;;;We recently shared the first post in our A/B Testing for Video series, on what A/B testing is. Now that you’re in the know, and understand why you should be A/B testing your marketing videos, it’s

Specific Technologies

L;;AB Tasty - How to Create a Multipage Test Or a Test on All pages of a Conversion Funnel?;;;;;
L;;AdBasis - AB Test AdWords Expanded Text Ads;;2017;;;There comes a time in every advertisers' life when they are in the process of executing their ad copy testing plan and aren’t seeing the results they want. There is a BIG difference between running
L;;How to Use Google Optimize A/B Testing Tool to Run Experiments On Your Site in a Few Minutes;;NA;2017;;;As WordPress developers, you’re always on the lookout for new ways to improve your workflow as well as your project’s outcomes. We already know that A/B testing is something that can help with thi
L;;Slide Deck: How to AB Test Landing Pages in Marketo;;NA;;;


L;;A Beginner’s Guide to A/B Testing for Your Hotel’s Website;;;;;
L;;What Can Teach Us About A/B Testing Strategy;;;;;
L;;5 Landing Page A/B Tests And Their Surprising Results;;NA;;;
L;;4 Meaningful Landing Page AB Test Ideas to Learn From;;NA;;;

Further Reading