Resources about measuring performance of Pay Per Click (PPC) campaigns and SEM, the practice of tracking behavior of visitors arriving via paid clicks.

PPC/SEM Analytics and Metrics


Perspectives on PPC/SEM Analytics and Metrics

L;ppchero.com;4 Google Analytics Reports Every PPC Manager Should Use;http://www.ppchero.com/4-google-analytics-reports-every-ppc-manager-should-use/;;;;
L;wordstream.com;Ultimate Guide to PPC Metrics: 17 Experts on the Top 3 Must-Check PPC Metrics;http://www.wordstream.com/blog/ws/2011/09/20/ppc-metrics-ultimate-guide;;;;
L;poweredbysearch.com;PPC ROI Calculator and PPC Metrics to Concentrate On;http://www.poweredbysearch.com/blog/ppc-advertising-roi-calculator/;;;;
L;volusion.com;9 PPC Metrics Your Business Should Swear By;http://www.volusion.com/ecommerce-blog/articles/9-most-important-ppc-metrics/;;;;
L;ppc-essentials.com;eCommerce - The Google Analytics PPC Dashboard Every Marketer Needs;http://www.ppc-essentials.com/the-google-analytics-e-commerce-dashboard-every-adwords-marketer-should-have/;;;;
L;perfectsearchmedia.com;PPC Metrics Your Enterprise Business Should Never Ever Overlook;http://www.perfectsearchmedia.com/blog/ppc-metrics-your-enterprise-business-should-never-ever-overlook;;;;
L;streamcompanies.com;6 Metrics To Evaluate The Success Of PPC Campaigns;http://www.streamcompanies.com/blog/marketing-tips/metrics-to-evaluate-ppc-campaign-success;;;;
L;kaushik.net;PPC / SEM Analytics - 5 Actionable Tips To Improve ROI;http://www.kaushik.net/avinash/ppc-sem-analytics-5-actionable-tips-improve-roi/;;;;
L;directom.com;So Which PPC Metrics do You Really Need to Know?;http://www.directom.com/internet-marketing-blog/ppc-metrics-you-need-to-know/;;;;
L;digitalreachagency.com;Video with Transcript: Search Engine Marketing: Vanity Metrics vs. Performance Metrics;https://www.digitalreachagency.com/blog/search-engine-marketing-vanity-metrics-vs-performance-metrics/;;;;
L;adficient.com;Turn PPC Metrics into KPI's: Avoid Analysis Paralysis;http://www.adficient.com/blog/ppcmetrics/;;;;

How To

L;perfectsearchmedia.com;How to Master Micro-Conversions in SEO & PPC;http://www.perfectsearchmedia.com/blog/how-master-micro-conversions-seo-ppc;;;;
L;jellyfish.net;PPC Metrics Tree - Calculator Showing How to Derive Key Metrics;http://www.jellyfish.net/ppc/metrics-tree;;;;

Templates

L;rivaliq.com;Sample SEM Reports - SEM Overview and Detailed Metrics;https://www.rivaliq.com/channels/sem-analytics;;;;

PPC/SEM Analytics and Metrics in Google Analytics

L;clixmarketing.com;Google Analytics - My 4 Favorite Google Analytics Reports for PPC Optimization;http://www.clixmarketing.com/blog/2015/05/11/my-4-favorite-google-analytics-reports-for-ppc-optimization/;;;;
L;straightnorth.com;Google Analytics - 3 Key Things To Know About PPC Tracking In Google Analytics;https://www.straightnorth.com/insights/3-key-things-know-about-ppc-tracking-google-analytics/;;;;
L;digitalthirdcoast.net;Google Analytics - Want to Prove Pay-Per-Click ROI? 4 Google Analytics Features You Need;http://www.digitalthirdcoast.net/blog/prove-pay-per-click-roi-4-google-analytics-features;;;;

Specific Environments

L;fourfront.us;Bing - How to Track Bing PPC Campaigns in Google Analytics;https://www.fourfront.us/blog/how-to-track-bing-ppc-in-google-analytics;;;;

Training

L;brainstation.io;BrainStation - SEO/SEM & Analytics Course;https://brainstation.io/course/new-york/seo-sem-analytics;;;;

Further Reading