Resources about measuring performance of Pay Per Click (PPC) campaigns and Search Engine Marketing (SEM), the practice of tracking behavior of visitors arriving via paid clicks.

PPC/SEM Analytics and Metrics

Perspectives on PPC/SEM Analytics and Metrics

L;;4 Google Analytics Reports Every PPC Manager Should Use;;;;;
L;;Ultimate Guide to PPC Metrics: 17 Experts on the Top 3 Must-Check PPC Metrics;;;;;
L;;PPC ROI Calculator and PPC Metrics to Concentrate On;;;;;
L;;9 PPC Metrics Your Business Should Swear By;;;;;
L;;eCommerce - The Google Analytics PPC Dashboard Every Marketer Needs;;;;;
L;;PPC Metrics Your Enterprise Business Should Never Ever Overlook;;;;;
L;;6 Metrics To Evaluate The Success Of PPC Campaigns;;;;;
L;;PPC / SEM Analytics - 5 Actionable Tips To Improve ROI;;;;;
L;;So Which PPC Metrics do You Really Need to Know?;;;;;
L;;Video with Transcript: Search Engine Marketing: Vanity Metrics vs. Performance Metrics;;;;;
L;;Turn PPC Metrics into KPI's: Avoid Analysis Paralysis;;;;;

How To

L;;How to Master Micro-Conversions in SEO & PPC;;;;;
L;;PPC Metrics Tree - Calculator Showing How to Derive Key Metrics;;;;;


L;;Sample SEM Reports - SEM Overview and Detailed Metrics;;;;;

PPC/SEM Analytics and Metrics in Google Analytics

L;;Google Analytics - My 4 Favorite Google Analytics Reports for PPC Optimization;;;;;
L;;Google Analytics - 3 Key Things To Know About PPC Tracking In Google Analytics;;;;;
L;;Google Analytics - Want to Prove Pay-Per-Click ROI? 4 Google Analytics Features You Need;;;;;

Specific Environments

L;;Bing - How to Track Bing PPC Campaigns in Google Analytics;;;;;


L;;BrainStation - SEO/SEM & Analytics Course;;;;;

Further Reading