Resources about A/B testing, which is the practice of comparing two versions of a web page to see which one performs better. 

Perspectives on A/B Testing

L;;The Ultimate A/B Testing Guide: Everything You Need to Know;;NA;NA;;;A post that covers everything you need to know about A/B testing (also referred to as “split” testing), from start to finish.;
L;;5 Landing Page A/B Tests And Their Surprising Results;;NA;;;
L;;"The More Tests, the Better!" and Other A/B Testing Myths, Debunked;;NA;;;
L;;A Beginner's Guide To AB Testing: An Introduction;;NA;;;
L;;What is A/B testing?;;NA;;;
L;;Why Most a/B Tests Give You Bullshit Results;;NA;;;
L;;A/B Test Intro: What Is An A/B Test? ;;NA;;;
L;;The A/B Test: Inside the Technology That’s Changing the Rules of Business;;NA;;;
L;;4 Meaningful Landing Page AB Test Ideas to Learn From;;NA;;;
L;;How To Run An A/B Test For Email Campaign Landing Pages;;NA;;;

How To

L;;How to A/B Test your Landing Page to Maximize Conversions;;NA;;;
L;;How to A/B test landing pages;;NA;;;

Specific Technologies

L;;Slide Deck: How to AB Test Landing Pages in Marketo;;NA;;;


L;;Lander's A/B Testing Tool;;NA;;;
L;;Automated A/B Testing - Act-On Software;;NA;;;
L;;Run A/B Tests on Any Type of Device - Omniconvert;;NA;;;

Further Reading