Resources about customer data platforms, which are technologies that enable central control of customer data, such as profiles, personal information, visitors, email responses, and so on.

Customer Data Platforms


Perspectives on Customer Data Platforms

L;martechtoday.com;What Is a Customer Data Platform (CDP)? ;https://martechtoday.com/martech-landscape-customer-data-platform-192126;NA;NA;;;This article takes a look at the Customer Data Platform as a way to achieve a unified view of the customer.
L;ngdata.com;Customer Data Management: Advice From 20 Experts;https://www.ngdata.com/customer-data-management-best-practices/;;;;
L;quora.com;Discussion: What Is the Difference between a Customer Data Platform and a DMP? ;https://www.quora.com/What-is-the-difference-between-a-Customer-Data-Platform-and-a-DMP-1;;;;
L;www.allianzworldwidepartners.com;Using Customer Data to Create the Ideal Traveling Offer;https://www.allianzworldwidepartners.com/usa/articles/using-customer-data-to-create-ideal-offers;NA;2017;;;Travel organizations are getting savvier in leveraging customer data to solve two critical challenges: Building customer loyalty and increasing revenues. As big retail and technology brands push the b



L;icrunchdata.com;How to Protect Customer Data While Fostering Customer Intimacy;https://icrunchdata.com/blog/116/how-to-protect-customer-data-while-fostering-customer-intimacy/;NA;;;
L;ensighten.com;Top 10 Things a Customer Data Platform (CDP) Should Do For You;https://www.ensighten.com/blog/top-10-things-a-customer-data-platform-cdp-should-do-for-you/;;;;
L;datapine.com;5 Best Practices For Your Customer Data Management;http://www.datapine.com/blog/customer-data-management-best-practices/;;;;
L;customerexperiencematrix.blogspot.com;Customer Data Platforms Revisited: The Future of Marketing Data;http://customerexperiencematrix.blogspot.com/2015/01/customer-data-platforms-revisited.html;;;;
L;blueconic.com;Customer Data Platforms Trends Of 2016;https://www.blueconic.com/blog/whats-new-customer-data-platforms/;;;;
L;customerthink.com;Top 5 Challenges in Customer Data Management;http://customerthink.com/top-5-challenges-in-customer-data-management/;;;;
L;radius.com;How Customer Data Platforms Turn Big Data into Business Insights;https://radius.com/2015/03/26/how-customer-data-platforms-turn-big-data-into-business-insights/;;;;
L;demandgenreport.com;Raab Associates Debuts Institute For Customer Data Platforms;http://www.demandgenreport.com/features/news-briefs/raab-associates-debuts-institute-for-customer-data-platforms;;;;

Specific Technologies

L;blog.voicebase.com;VoiceBase - Get the Full Picture of Your Customer Interactions;http://blog.voicebase.com/7-tools-to-get-the-full-picture-of-your-customer-interactions;NA;;;


Product Comparisons

L;trustradius.com;Customer Data Product List;https://www.trustradius.com/customer-data-platform;;;;


Further Reading