Acquire, Convert and Retain Fashion eCommerce Customers. Manipulate data so that it can bring the right customer to the site or app. Data provides insights about where the customers came from: Are they organic? Did an existing customer bring them to the store? Knowing where new traffic comes from and how much was paid for it is key to allocating future customer acquisition funds accordingly and boosting future traffic.
In this blog post we will unveil the true cost of building a Big Data analytics solution. The expenses are divided to three main categories: infrastructure, software and human resources, the latter being the most demanding.
Real-time visibility is extremely valuable to businesses, however its value can be further enhanced by combining offline information that is extracted from data that already resides in structured databases and data warehouses.
CoolaData is hosting a free 20 minute webinar on December 16th for anyone who keeps hearing “cohort analysis” but doesn’t really know what it’s good for. We will cover the basic definition, explain how it takes retention to the next level and demonstrate it all with CoolaData’s Power Cohorts.
The fashion industry is unique in its need to reinvent itself every season. Customer preferences, needs and desires change all the time. This means that fashion has a lot to gain from applying and leveraging behavioral analytics in order to get the right offers to the right people at the right time.