February
22
2015

CoolaSQL’s proprietary extensions allow users to use SQL syntax to jump-start user behavior analysis, including user paths, cohorts, and funnels, while CoolaData performs non-relational database operations internally. For instance, as shown below, analysts can execute user path queries, find patterns in application usage and group by similar user patterns behind the scenes. This way analysts receive query result sets in an organized, relational manner.

January
21
2015
Our blogger's new shoes...

Acquire, Convert and Retain Fashion eCommerce Customers. Manipulate data so that it can bring the right customer to the site or app. Data provides insights about where the customers came from: Are they organic? Did an existing customer bring them to the store? Knowing where new traffic comes from and how much was paid for it is key to allocating future customer acquisition funds accordingly and boosting future traffic.

February
3
2015
Category: Webinar, General, Blog

CoolaData is offering the following webinars this month… All our webinars are live and we take time for an extensive Q&A session at the end. We look forward to seeing you online!

December
31
2014
Category: General, Blog
CoolaData_Build-vs.-Buy_illustration-Final

In this blog post we will unveil the true cost of building a Big Data analytics solution. The expenses are divided to three main categories: infrastructure, software and human resources, the latter being the most demanding.

December
4
2014
Category: Product, Blog
shutterstock_227623951

Real-time visibility is extremely valuable to businesses, however its value can be further enhanced by combining offline information that is extracted from data that already resides in structured databases and data warehouses.

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