October
20
2014

The secret sauce to success with in-app purchasing is based on unified behavioral analytics. CoolaData identifies users who are inclined to perform in-app purchases sooner rather than later, or on the other hand, those who are prone to never make an IAP without extra incentives. The future of gaming monetization is all about optimizing in-app purchasing with power analytics.

October
14
2014
Category: Tips, Product, Gaming, Blog
shutterstock_165320498

Game developers rely on metrics that help them make the right decisions to eventually drive business. But do the gaming industry’s standard KPIs really provide the right metrics? In his popular post, Eric Ries defined the term ‘Vanity Metrics’ and exposedthe fundamental rules of analytics that they break. Ries used the KPI “hits” as an example: it tracks technical events instead of people; it provides gross numbers rather than per-customer (one hit each from a million people is different than a million hits from one person); and it lacks built-in causality. In other words, Hits tell you what happened…

October
8
2014
Category: Tips, Gaming, Blog
social gaming blog

Whether it’s on the bus, train, plane or even at work, social games are being played everywhere. They have grown and changed in terms of their overall popularity in the market and this is only the beginning.

October
6
2014
Category: Mobile, Blog
push

CoolaData’s push notifications enable our customers to address these needs precisely, providing an accurate analysis of their users and the means to act upon it.

October
1
2014
stock format

Loyal customers are more likely to buy additional products from the same seller. They also often spend more with each purchase. So as an eCommerce seller, capturing the repeat business of these loyal customers is an important and cost-effective strategy for increasing profitability and ROI.

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