CoolaData’s Virtual Columns enable the inclusion of additional metrics into complex analysis. For example, a price which is stored by default in US dollars can get converted into euros for practical purposes, alongside a dynamic conversion rate.
Knowing these basic metrics of your app is a starting point. Set the right objectives, track your users’ behavior, segment your user base and cohort analyze it to be personalized and effective. Measure, analyze, improve and measure again!
Unified data provides better analysis, changing our conclusions dramatically. We simply would not have been able to get these ad campaign insights without the power of unified data.
The secret sauce to success with in-app purchasing is based on unified behavioral analytics. CoolaData identifies users who are inclined to perform in-app purchases sooner rather than later, or on the other hand, those who are prone to never make an IAP without extra incentives. The future of gaming monetization is all about optimizing in-app purchasing with power analytics.
Game developers rely on metrics that help them make the right decisions to eventually drive business. But do the gaming industry’s standard KPIs really provide the right metrics? In his popular post, Eric Ries defined the term ‘Vanity Metrics’ and exposedthe fundamental rules of analytics that they break. Ries used the KPI “hits” as an example: it tracks technical events instead of people; it provides gross numbers rather than per-customer (one hit each from a million people is different than a million hits from one person); and it lacks built-in causality. In other words, Hits tell you what happened…