CoolaData views path analysis as an inseparable part of every analytics dashboard, but we also changed the way analysts use path, breaking it down in a way that’s never been done before to illustrate the duration of each step in the path. In geektalk we think of it as “sankey meets sessionization.”
Our latest partner, Kochava, is an important tool for mobile app developers and advertisers, helping them analyze the effectiveness of marketing campaigns. Kochava allows advertisers to monitor multiple data sources for user attribution. It tracks the number of clicks, installations and post-install events relating to marketing campaigns. Using this data, developers and advertisers can gain a better understanding of where their users are coming from, their cost of acquisition (CAC) and lifetime value (LTV).
Web an mobile analytics are very different, so check out how you can make sure you are using them in the right way.
Throughout CoolaData’s work implementing behavioral analytics with gaming companies, we’ve seen some mistakes that repeat more often than others. This post shares some of what we’ve learned. We hope it will help you gain better, faster insights about your own games. Keep these in mind and avoid them!
CoolaData Customers who need a fast and flexible way to run their CQL queries can now use CoolaData’s new Google Spreadsheet add-on, bringing the power of CQL right into Spreadsheet. The rich and versatile environment of Google Spreadsheet enables the viewing of thousands of rows of data, the use of pivots, etc.