Unified data provides better analysis, changing our conclusions dramatically. We simply would not have been able to get these ad campaign insights without the power of unified data.
The secret sauce to success with in-app purchasing is based on unified behavioral analytics. CoolaData identifies users who are inclined to perform in-app purchases sooner rather than later, or on the other hand, those who are prone to never make an IAP without extra incentives. The future of gaming monetization is all about optimizing in-app purchasing with power analytics.
Game developers rely on metrics that help them make the right decisions to eventually drive business. But do the gaming industry’s standard KPIs really provide the right metrics? In his popular post, Eric Ries defined the term ‘Vanity Metrics’ and exposedthe fundamental rules of analytics that they break. Ries used the KPI “hits” as an example: it tracks technical events instead of people; it provides gross numbers rather than per-customer (one hit each from a million people is different than a million hits from one person); and it lacks built-in causality. In other words, Hits tell you what happened…
Whether it’s on the bus, train, plane or even at work, social games are being played everywhere. They have grown and changed in terms of their overall popularity in the market and this is only the beginning.
CoolaData’s push notifications enable our customers to address these needs precisely, providing an accurate analysis of their users and the means to act upon it.