CoolaData’s Structured Query Language (CoolaSQL, or CQL) enables business analysts to proactively analyze user actions in order to identify behavioral patterns, predict future trends and make better business decisions.
Here are the basics: typical analytics focuses on the who, what and where. Behavioral analytics is about the why and how. For example, typical analytics solutions will give one a general picture of who is on their site or app, where they come from, and what pages they are looking at, while a complete behavioral analytics solution is able to also answer why and how certain users behave the way they do. This post provides an overview of behavioral analytics tools and analyses.
CoolaData’s partnership program is expanding and we will be featuring a new partner here on the blog every month. AppsFlyer solves an ongoing challenge for mobile app developers: as a mobile attribution service, it allows advertisers to measure all media sources, including paid, organic, viral and social. Campaign attribution means they are able to know exactly which ad campaign a user comes from.
There is a ton of new data generated every day. More and more companies are hoping to gain insights into their users from that data, however they need to decide if they should build a custom solution or buy one that is pre-built. This post looks at the pros and cons of each approach.
Summer is a great time to relax on the beach and work on your tan, but you can also use it to work on your network and maybe learn something new. This summer CoolaData is hosting a series of informative Meetups about behavioral analytics all over the world. If you happen to find yourself in London, Amsterdam or New York at the beginning of July be sure to stop by and join us.