Game developers rely on metrics that help them make the right decisions to eventually drive business. But do the gaming industry’s standard KPIs really provide the right metrics? In his popular post, Eric Ries defined the term ‘Vanity Metrics’ and exposedthe fundamental rules of analytics that they break. Ries used the KPI “hits” as an example: it tracks technical events instead of people; it provides gross numbers rather than per-customer (one hit each from a million people is different than a million hits from one person); and it lacks built-in causality. In other words, Hits tell you what happened…
Whether it’s on the bus, train, plane or even at work, social games are being played everywhere. They have grown and changed in terms of their overall popularity in the market and this is only the beginning.
CoolaData’s push notifications enable our customers to address these needs precisely, providing an accurate analysis of their users and the means to act upon it.
Loyal customers are more likely to buy additional products from the same seller. They also often spend more with each purchase. So as an eCommerce seller, capturing the repeat business of these loyal customers is an important and cost-effective strategy for increasing profitability and ROI.
Businesses invest big dollars in data. They build a data warehouse, use the latest databases, hire data scientists and develop data collecting capabilities and visualization tools. Yet decision-makers still find it hard to get the right data at the right time. Open questions, unresolved issues and a generally fuzzy outcome is all too common. Most organizations have yet to consistently deliver relevant data to the right person at the right time.