Cooladata News, Events, Updates

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Here’s why behavioral analytics is the next generation of business intelligence

Businesses collect intelligence – immense quantities of it. This statistical information has the potential to help companies gain a market edge, streamline operations and improve profitability. The challenge exists in finding ways to collect a diverse set of data, and then compile it into a format that is actionable. Continue reading

3 Critical Decisions That Can Make Or Break An E-Commerce Business

With stiff competition and an estimated 80% failure rate, there’s no time for mistakes when launching an e-Commerce business. From the very beginning, it’s vital to fully understand what drives shoppers to return to your site and purchase again and again…Continue reading

What is Behavioral Analytics and How Can It Help Your Business Grow?

The analytics space in today’s digital age is overflowing with tools to analyze user behavior. Businesses that take the time to analyze customer behavior patterns and shape the customer buying journey will have a serious competitive advantage…Continue reading

How to Measure the ‘WHY’ Behind User Behavior?

In our data-obsessed world, collecting user data is easier than ever before. Analyzing it and sifting through it to find valuable insights, however, still presents a huge challenge for businesses…Continue reading

Cooladata: The Salesforce Venture Shifting How Brands Analyze Human Behavior

The business intelligence market is projected to become a $20 billion industry by 2019, with 85% of business leaders believing big data will dramatically change the way they operate their company…Continue reading

Propelling Data-Driven Decisions with Real-Time Analytics - Datamation

We are currently at the peak of the analytics revolution. While for the most part we still analyze backwards (observing user actions that already happened), the time has come to harness real-time (RT) analytics to drive immediate decisions and most importantly, instant actions…Continue reading

Why Behavioral Analytics is Your Company's Secret Weapon

In recent years, companies have spent hundreds of millions of dollars on web analytics software, support, and personnel. But surprisingly, only a small percentage of those investments have translated into positive returns…Continue reading

The Common Digital Behavior Patterns of Online Shoppers

What businesses need to keep in mind is that customer behavior isn’t static, but dynamic over time. What they liked yesterday, they might hate today. Businesses need the technology to know the difference…Continue reading

3 ways BI is changing the game for fintech

Fintech is becoming an increasingly competitive market. A KPMG analysis saw investments decline in 2016 and investors are now more cautious about betting on segments that are becoming saturated. Lending and payments are two segments that saw increased participation over the past two years…Continue reading

Big Data Trends: 38 Top Experts on the Biggest Trends

There’s an exciting new breed of BI, it’s called Behavioral Analytics. Behavioral analysis goes deeper to answer the more complex questions like, How do users behave over time? and Why do they behave this way? or How to encourage retention? Behavioral analysis that leads to data driven insights about user acquisition, churn prediction, drive retention or LTV optimization.

7 Reasons Why Your Ecommerce Business Needs Analytics

Ecommerce continues to grow globally. By 2020, eMarketer estimates that retail ecommerce will be worth more than $4 trillion. If you’re into ecommerce, you can expect heightened competition as a consequence of global growth…Continue reading

Use Advanced Analytics to Understand Your Forex Trader’s Behavior

Everyone already knows it: all our online actions are being recorded, whether it’s the first click on an ad, multiple visits to a website, the first registration in the foreign exchange trading platform, a first-time deposit, or pressing the play button on a tutorial. Each and every action traders take is part of the complete story of a trader’s digital behavior, or as marketers call it – the customer journey…Continue reading

Empowering Partners and Customers with Data Insights: A Win-Win for Everyone

All businesses in the digital age rely on analytics for various activities: Product managers rely on analytics to gain insights on product usage and optimization. Marketers rely on analytics to measure campaigns and ROI. Business users rely on analytics to view the status of the business goals…Continue reading

6 Reasons Why Fintech Companies Need Superior Analytics

Fintech has already gotten a lot of buzz over the past few years and with good reason. Banking, as we know it, needs to adapt to the increase in both consumer demand for fast and hassle-free services. This race to the top has been reflected in investments in fintech companies, totaling a whopping $117 billion from 2012 to 2016…Continue reading

6 ways to manage your data – and team

Decision-making without data is as unwise as it is archaic. Companies must invest in software and products that crunch numbers effectively and allow the team to make decisions in a meticulous and calm manner…Continue reading

5 Trading Behaviors you Must Monitor to Maximize ROI

Trading brokerages typically focus on identifying those traders that are most likely to make a deposit while other trading behaviors are often overlooked. One reason this happens is because for the most part, brokerages lack the technology to provide those insights on trading behavior and the effect on business output…Continue reading

Top 30 Analytics Blogs And Websites on the Web

The analytics space is crowded with many solutions. We’ve taken up the challenge to map the analytics and BI landscape and bring it all under one wiki…Continue reading

How Behavioral Analytics Drives Success for Trading Companies

In the dynamic trading industry that relies on trader conversion and retention, you need to understand what your customers want. To understand what drives your customers towards achieving their (and your) goals, we need to analyze their digital behavior over time, applying the behavioral analytics approach…Continue reading

The Types of Simple Queries Businesses Need to Ask that Spark Growth

Data scientists should be able to identify with Salk, since those two qualities are essential in their work, as well. Another important quality a good data scientist needs is business acumen…Continue reading

How to Deliver an Engaging Shopper Experience in Real-time

Successful eCommerce businesses often have strong brands behind their names. A strong brand carefully defines its mission, perfects its tone and emotionally connects with its audience. In an online world of endless options, this can help bring customers back to a site time and again…Continue reading

6 Insights Retailers Need to Drive Shopper Loyalty

With a global turnover of $27 trillion projected by 2020, it’s no wonder why CRO (conversion rate optimization) is possibly the most measured action of ecommerce retailers…Continue reading

5 Digital Intelligence Rules in the Age of Insights

In this special guest feature, Dan Schoenbaum, CEO at Cooladata, outlines the 5 digital intelligence rules needed to guide you through the Age of Insights. Dan joins Cooladata with over 23 years of building, growing and leading high-growth SaaS companies…Continue reading

Digital Intelligence - Latest Trend in Web Analytics

Data analysis is all the rage in the digital space. The size and scope of data is so immense that different fields and technology for data analysis have emerged, and both are constantly evolving to suit the needs of online marketers, web analysts, and data scientists…Continue reading

Can Your Business Benefit From Advanced Analytics

Advanced analytics gives you this understanding of the customer journey across your app, website or product. They give you those deep insights that you need in order to understand beyond the what (actions) and get to the why (behavior)…Continue reading

Bigger Marketing with Bigger Data

Today’s organizations expect knowledge workers – marketers included – to demonstrate a high level of cognitive competence, where skills such as prioritization and multitasking are a must. As an online marketer, analytics are also a natural part of your job description…Continue reading

Cooladata Introduces Industry’s First Analytics Solution for FinTech Through Seamless MetaTrader

Cooladata, an enterprise-level business intelligence and behavioral analytics solution, today announced their integration with MetaTrader, the most popular electronic trading commonly used by online retail foreign exchange traders…Continue reading

4 Factors to Consider When Choosing Your Analytics Solution

If you’re considering an analytics for your business, it means that you’re serious about growth.The earlier you can incorporate an Advanced Analytical solution into your growth plan, the sooner you can start understanding user behavior and have an edge over your competition…Continue reading

Digital Intelligence Transcends BI for The Dynamic Online Businesses

Business intelligence has evolved significantly, but the challenge of bringing it to the masses as a powerful and simple solution remains. One of the major challenges is in handling and managing the big data and unifying the different data sources into a steady steam that can be easily analyzed to tell a story…Continue reading

How To Better Navigate The Analytics And BI Landscape

The web analytics landscape can be pretty confusing. As an online company grows and continues to amass customer data, the importance of understanding the full picture of the customer journey magnifies…Continue reading

Online Marketer, Web Analyst, or Data Scientist?

If you work in a very small company, you’re probably a jack of all trades trying to survive and be successful, and if you are reading this website you recognize that in order to do that you must be data-driven…Continue reading

New CEO brings Israel-based Cooladata to Portland

Cooladata, until now an Israeli-based business analytics startup, is opening a U.S. headquarters in Portland thanks to new CEO Dan Schoenbaum…Continue reading

Global Behavior Analytics Leader Unveils U.S Expansion after Salesforce Funding

PORTLAND, Ore., (Wednesday, February 1, 2017) – Cooladata, the business intelligence and behavioral analytics platform purpose-built for digital businesses,  announced today the appointment of seasoned executive and entrepreneur Dan Schoenbaum as Chief Executive Officer… Continue reading

Measuring Your Content Marketing’s Real Performance

With the content marketing industry predicted to be worth $300 billion by 2019, it often seems as though businesses create content for the sake of generating content. Most B2B companies produce content with a goal in mind, whether it be for brand awareness or to position themselves as thought leaders and generate leads. Continue reading

Measuring Your Content Marketing’s Real Performance

Most B2B companies produce content with a goal in mind, whether it be for brand awareness or to position themselves as thought leaders and generate leads. But few can really analyze the success of their content marketing efforts or calculate the ROI for their content campaigns…Continue reading

4 reasons to move from Big Data to the Age of Insights

In the online world, where data aggregates, compounds and grows at a tremendous pace, your business probably has multiple tools for collecting data. But how many tools does it have for making sense of that data? Continue reading

Top 24 Google Analytics Blogs to Follow in 2017

Co-Founded by Guy Greenberg, the emerging web analytics wiki on the web. They focus on behavioral analysis, data visualization and data integrations.They have hand-picked thousands of resources covering all aspects of web analytics. You can learn a specific topic from multiple resources at a single place…Continue reading

When Complex Business Questions Lead To Simpler Queries

The technology developed by Cooladata enables various enterprises to obtain comprehensive information and insights about their customers’ and users’ behavioral patterns on their various content channels. To attain these insights, Cooladata’s platform monitors hundreds of millions of different actions in real time collected from the company’s services and servers. The platform then analyzes these actions to obtain information about the users’ behavioral patterns. Continue reading

Israeli startup Cooladata raises $5.6 million

The technology developed by Cooladata enables various enterprises to obtain comprehensive information and insights about their customers’ and users’ behavioral patterns on their various content channels. To attain these insights, Cooladata’s platform monitors hundreds of millions of different actions in real time collected from the company’s services and servers. The platform then analyzes these actions to obtain information about the users’ behavioral patterns. Continue reading

Cooladata, pioneer in behavioral analytics, secures $5.6M in funding

Cooladata, the pioneer in behavioral analytics, bringing a new approach to business intelligence, today announced that it has raised a total of $5.6M from Salesforce Ventures, TEEC Angel Fund and the existing investors in Cooladata’s Series A, 83North and Carmel Ventures. The funding will be used to accelerate CoolaData’s worldwide growth and extend its reach into IoT and enterprise applications.   Continue reading

Cooladata, pioneer in behavioral analytics, secures $5.6M in funding

Cooladata, the pioneer in behavioral analytics, bringing a new approach to business intelligence, today announced that it has raised a total of $5.6M from Salesforce Ventures, TEEC Angel Fund and the existing investors in Cooladata’s Series A, 83North and Carmel Ventures. The funding will be used to accelerate Cooladata’s worldwide growth and extend its reach into IoT and enterprise applications.   Continue reading

The Shortest Path to Behavioral Analytics

Behavioral analytics provides the tools to answer complex business questions like retention and churn trends and its causes, multi-dimensional funnel analysis, and more, including intuitive querying and delightful behavioral reports…Continue reading

Four essential steps in preparing your digital business for scale

When you’re ready to grow your business, you must take the time to prepare your resources, supply chain and infrastructure so you can scale accordingly…Continue reading

5 Things Startups Need To Do Better In 2016

The time has come to move past 2015 memories and head into 2016 in high gear. For startups, the new year is a good time to regroup from past failures and shortfalls, and capitalize on successes…Continue reading

For data to have any value, you have to visualize and understand it.

“There are cloud-based analytics and data warehousing platforms, like Cooladata, that your company can use to make sense of data presented in user-friendly dashboards. The Cooladata platform is built to accept data from other sources and then present the information and analytics in a comprehensive manner to businesses big and small. It’s nice to have information. It’s even better when you can use it to grow your business”

The Marketing Stack is Dead

There is a new kind of company that is rising out of the world of big data to empower marketers to better manage their data. Companies like Cooladata are enabling marketers (and other kinds of organizations) to input an unlimited quantity of data from multiple sources and analyze it in order to derive insights immediately.

5 Companies that will be Industry Changers in 2016

There is no escaping big data. Many businesses must rely on data to form insights about their campaigns and make optimizations. Behavioral analytics platform, Cooladata has an adaptable solution that tracks and understands user behavior over different channels, allowing users ask questions and have the answers presented in a visual form.

Behavioral Analytics: Use Cases and Rapid Deployment

Cooladata has created a behavioral query language based on SQL. Data from various sources—customized external tables in an SQL database, real-time web and mobile events—is fed into a behavioral data service that conducts real-time dynamic user profiling. Outputs include real-time predictive modeling; measurement of acquisition (for example conversions); and various analytic documents.

Cooladata at GCP Next World Tour - Tel Aviv

Learn what’s next for cloud computing!
Join us at Google’s GCPNext in Tel Aviv on May 25th. Cooladata is a Google GCP partner offering the shortest path to behavioral analyitcs on Google BigQuery.
Meet with CoolaData

Webinar: Rapid Deployment of Advanced Behavioral Analytics

In this webinar we describe the different aspects of behavioral analytics and explore the characteristics necessary to a data warehouse environment to enable support for advanced behavioral analytics. Watch the Recording

The Complete Big Data, Analytics, and BI Events Calendar for 2016

Analysts, BI Managers, Data scientists!
We’ve got your schedule covered with this definitive collection of  Big Data, advanced analytics, data science, IoT, knowledge discovery & machine learning events!

Behavioral Analytics: A Powerful Tool for Customer Insight

With the recent rise of big data and behavioral insights tools, data is becoming more accessible to professionals than ever before. Behavioural analytics plays a significant part in the rise of big data, which is becoming much more common and affordable.  Standard web analytics reports provide ample information about past performance: page views, click-throughs, and time on site, etc.  While this information is critical to report about the areas and metrics you should watch, behavioral analytics can guide you on what to do next.

Cooladata targets online businesses with behavioral analytics cloud service

The three-year-old startup is seeking to build a business using a soup-to-nuts SaaS play for behavioral analysis, and is unleashing a more formal coming-out party for its behavioral analytics cloud service,. Should Adobe Omniture, Splunk and others sit up and take notice?

Cooladata offers behavorial analytics as a cloud service

Want to harness the power of business intelligence but don’t have a six-figure budget to build a data warehouse? Why not try a cloud service instead?  Israel-based Cooladata is promising to ease the headaches, and start-up costs, of running a data warehouse with a cloud-based analysis service, one based on components of the Google Cloud Platform…

It's a Big Data Jungle Out There

As these words were spoken by Analise Polsky, a thought leader on the SAS Best Practices team delivering the closing session at this week’s Big Data Conference in Chicago, I looked around the room…Continue reading

Cooladata Takes Its Behavior-Focused Analytics Platform Out Of Beta

Israeli startup CoolaData is taking its mobile and web analytics platform out of beta testing today and launching it in general availability.  CEO Tomer Ben Moshe pitched the service as a way “to answer complex business questions with the language that analysts can relate to”…