Reveal the true story of your shoppers’ journey to purchase.
Discover unmatched insights about shopper behavior for an ultimate shopping experience.
Analyze data across your shopper journey
Easily analyze your complete shopper’s journey to conversion, based on joined data collected across all customer touchpoints — from the first ad click to product view and purchase. With a fully managed data warehouse and advanced analysis toolset, you can focus on an insights-driven shopping experience that leads to optimal conversion.
Discover your shopper’s path to conversion
Identify the key behaviors that led to shopper conversions. If they searched for a specific item, how did they phrase their search term? What were the previous three actions they took before converting? Analyze conversions within a specific timeframe to act on any sudden changes in conversion rates.
Identify behavior of your most valuable shoppers
Who has a higher LTV: One-time holiday shoppers or shoppers who continue to purchase throughout the year? Which shoppers from your Black Friday offer drove the highest ROI? Identify the behaviors of your most valuable shoppers and segment them to optimize their journey to purchase.
Drive higher shopper loyalty and engagement
The moment shoppers add an item to their cart is one that makes or breaks them as a customer. Identifying behaviors that lead to purchasing as well as those that lead to cart abandonment can significantly impact business growth. For instance, compare the behavior of shoppers who viewed items in a particular time period with those who purchased.
Optimize Your Shoppers’ Path to Purchase
How many shoppers visited the men’s department and also shopped in the sports department before adding products to their cart? Behavioral path analysis delivers key insights into the popular paths of shoppers to discover the most popular one that moves shoppers towards higher engagement and increased conversion.
Identify Behaviors and Act on Behavioral Segments
Query a segment to discover shoppers who made a purchase of over $30 in the last week. Identify a group of shoppers who churned from a specific marketing campaign and act to deliver targeted promotions to bring them back to their cart. Compare the behavior of different segments with cohort or funnel analysis, or filter the entire dashboard according to a single segment. Creating and analyzing segments can reveal powerful insights.
“Cooladata provides a set of dashboards that gave us a real competitive edge in understanding our customer behavior. The ability to calculate LTV and apply retention analysis on different segments as well as the powerful capabilities of path analysis helped us get the answers we’ve been seeking.”
The Power of Real-time User Recommendations
Whether you are an Analyst, Marketer, or Executive, one accountability that unites us all is business results. Real-time user recommendations based on behavioral data is an advancement we can all stand behind because it unifies us in our quest to improve business results.
The True Story of Your Shoppers’ Journey to Purchase
Think of the millions of event data streams collected on your site – each click, download or purchase – as steps in a powerful customer story that
is waiting to be told. As an eCommerce business you just need to connect the data points to understand customer behavior.
Identity crisis solved! Smart Unification of User Identities
From the moment a customer signs up, his identity is revealed. We want to be able to identify them as soon as possible, unify that part of the journey with the anonymous part of it to drive the actions creating a personalized engaging experience.