Cooladata takes a different approach

A single platform for all of your data and analytics

Customers we talk to are often frustrated by using multiple analytics products to analyze customer data across mobile, web and social. There are additional products for visualization and reporting, making the process expensive and complex. Now, you can use a single product to capture, analyze and visualize all of your data and easily uncover behavioral insights, increase engagement, reduce churn and grow your revenue

See and understand every user’s journey - in real time

With CoolaData, you will be able to understand and pinpoint where, when and how users behave by analyzing their “digital footprints”. Only CoolaData collects and shows your users’ paths across multiple assets, such as Facebook, mobile applications and websites. For example, do your users discover your brand on Facebook and then travel to your website? What paths do they take just before purchasing? Where are users getting frustrated, and leaving your applications? CoolaData enables you to better understand this so that you will improve engagement, monetization, retention and churn.

Simple to use: Just Ask any Question

Whether you are business user or “data geek”, we enable you ask the questions and get the insight relevant to you. If you are data savvy, you can write SQL queries in Cooladata or use our "English language" (CQL language) designed to uncover behavioral analytics. Luckily, if you just want the data, use our pre-built dashboards or just ask any question. Example: what day and time do most of my sales occur OR What content drives the most user traffic.

End-to-End Solution, Built to Scale

From ingesting data to acting upon it, Cooladata does it all: collect events, store them, prepare them for fast and simple analysis, and provide a WYSYWIG interface and dashboards for users.

No need to invest effort in integrating external reporting tools with your data, or leverage external products for ETL. Spend your time gaining insights and solving problems for your business and not on managing data - we do that for you. Save time & money, get what you need immediately. 

Problems we solve:

Monetization

Understand every user’s journey and when and how to monetize it. 

Retention/Churn

Uncover where, when and why you are losing users.

Engagement

Empower your team to optimize your product based on user behavior—stop guessing and become data driven.

Content optimization

Understand what content attracts new users, is highly viral and drives users to convert - all in real-time.

Real-time Analytics

See what users love and hate instantly.

Take-Action

Focus campaigns and engagement actions on specific users—not sample data.

 

A/B Testing

Experiment and optimize campaigns and new features easily and continuously.

Visualization & Insights

Empowers everyone—executive, product, marketing and data scientists—to visualize and discover new user insights.

BI as a Service

Scalable, flexible, powerful platform with all of your data, KPI’s and analytics managed for you.