Secret Weapons that Revolutionize In-App Purchases
“All wars are fought for money,” said Socrates nearly 2,500 years ago. Though he likely wasn’t referring to mobile gaming, this is a case of art imitating life. In...
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Rapid Deployment of Advanced Behavioral Analytics
There’s a new generation of BI – it’s called Behavioral Analytics. The Behavioral Analytics solution comes to address the specific needs of interactive businesses with online, mobile, or IoT...
The Behavioral Analytics Time Travel
Understanding people’s digital behavior is one of the greatest challenges of every business, not to mention predicting it. Approaching the challenge with behavioral analytics gives you a good head...
The Path to Analyze Unexpected User Behavior
What is the journey most users take towards the site goal? What users do before and after seeing the daily promotion? What paths end with Churn? Such critical business questions can not...
Meet the Behavioral Side of the GitHub Community
GitHub, like any other online website or app, constantly tracks its users and records all the actions of its members – Open Source developers from all over the world...
Don’t keep Behavioral Analytics to yourself. Share it..
Big data behavioral analytics plays a leading part in the analytics and measuring operations of advanced online organizations. It must be friendly with all the other monitoring and measuring systems,...
Analyze Backwards with Reverse Cohort
In our online world, we usually analyze going forward in time. We define the starting event in the user journey, and examine the events or actions that followed. The same...