Seeing the big picture with data fusion
Multi channel marketing with multiple touch-points means several data sources to query and separate analytics reports, resulting in fragmented insights. Wouldn’t it be great to see the big picture, and...
Explore by Category
Yes, it blends! Multiple data mix with behavioral data
Everyone wants to know how the upper funnel affects the bottom line, how actions that started at one touch point manifest at another. Each tool has its own analytics, residing outside of...
How I do Complex Funnel Analysis in Just Five Lines
Funnel analytics are commonly used to identify users’ progress through defined steps towards a specific goal. Typically, it helps in identifying conversion drop-downs between specific events in the funnel, be...
Predictive analytics to optimize revenue from “users” in the gaming industry
Predictive analytics is a broad term that describes a variety of statistical and analytical models in order to predict future events. These predictive models generate a score for each...
Man vs Machine: being behavioral in the Internet of Things
In contrary to the traditional web that has been a part of our lives for quite a few years, internet enabled appliances or devices, ie. Internet of Things (IoT),...
Next Best Offer: Customer-Based Predictive Data’s New Frontier
There’s a school of thought that many U.S. companies are chasing their tails in the quest for the Holy Grail of consumer economics – maximizing the value of customer...
Just How Big is IOT?
Well, let’s just start by saying that the question is almost as perplexing as “How long is a piece of string?” (And, yes, even a piece of string could...