Seeing the big picture with data fusion
Multi channel marketing with multiple touch-points means several data sources to query and separate analytics reports, resulting in fragmented insights. Wouldn’t it be great to see the big picture, and...
Multi channel marketing with multiple touch-points means several data sources to query and separate analytics reports, resulting in fragmented insights. Wouldn’t it be great to see the big picture, and...
Everyone wants to know how the upper funnel affects the bottom line, how actions that started at one touch point manifest at another. Each tool has its own analytics, residing outside of...
Funnel analytics are commonly used to identify users’ progress through defined steps towards a specific goal. Typically, it helps in identifying conversion drop-downs between specific events in the funnel, be...
Predictive analytics is a broad term that describes a variety of statistical and analytical models in order to predict future events. These predictive models generate a score for each...
In contrary to the traditional web that has been a part of our lives for quite a few years, internet enabled appliances or devices, ie. Internet of Things (IoT),...
There’s a school of thought that many U.S. companies are chasing their tails in the quest for the Holy Grail of consumer economics – maximizing the value of customer...
Well, let’s just start by saying that the question is almost as perplexing as “How long is a piece of string?” (And, yes, even a piece of string could...