DATA ANALYSIS

Understand Your Customers.
Grow Your Revenue.

Ask any questions about your customers and get answers
on demand. Use these insights to improve the business metrics
that matter most to you.

Get Answers to All Your Questions

Imagine having one giant database of every action every user has ever taken across all your channels: every product they’ve bought, page they’ve seen, email they’ve opened, link they’ve clicked, Facebook post they’ve shared, phone call they’ve made. Now, imagine having the ability to ask any questions you want about these users through a simple user interface and without writing any code. Welcome to Cooladata!

CQL: Your New Secret Weapon

CQL is Cooladata’s proprietary SQL extension, optimized for behavioral analysis. You get all the power of SQL with only 20% of the code. Write CQL queries in our platform, through our API, or our easy-to-use visual query builder.

Uncover Insights with these Powerful Reports

Understand at a glance what your users do on all their devices across all your channels (online and offline.) Visualize your data however you want, and slice and dice it to reveal what’s working and what isn’t.

  • Customer Journey
  • Funnel
  • Cohort
  • Path
  • Ranking
  • Visual Query Builder
  • ROI
  • Linked Reports

See the Entire Customer Journey

Get a complete picture of every interaction your customers have with your brand, online and offline. Cooladata lets you unify all your data sources so you can see the entire customer journey, not only what they do on your website.

Visualize How Different Users Move Through Your Funnel

Segmenting users based on their behavior and analyzing how they move down your funnel can lead to extremely valuable insights. Learn where they get stuck, why and what you can do to maximize your conversion rates.

Maximize Retention and Reduce Churn with Cohort Analysis

See how different user groups behave over time and uncover new opportunities to increase your revenue. Understand when and why your users are churning, and develop informed strategies to increase engagement and retention.

Understand What Makes People Buy

Isolate the users who reached your goal — like a purchase or quote request — and visualize the paths that got them there. Discover what these users have in common so you can acquire more of them, and optimize your assets to boost your conversion rates.

Discover Who Your Most Valuable Users Are

Segment your data using standard dimensions — like country or traffic source — or your own — like users who make in-app purchases. Then, get a list of your best- and worst-performing segments within each dimension to see what’s working and what isn’t. You can even create custom metrics — like engagement score or lead score — to measure everything that matters to you.

Get Answers to All Your Questions in Real-Time

With Cooladata, you have access to every action your users have ever performed across all your properties. You can ask any questions you want and get instant answers. You can segment your users based on any criteria you want. You can also export these lists, or send them to any of your other tools via our API.

See the ROI of All Your Marketing Channels in One Place

Analyze the performance of all your channels in one platform and understand how to allocate your ad budget to maximize ROI. See what ad types, offers and audiences perform best across all your channels and campaigns.

Link Two or More Reports to Uncover New Insights

The deeper you dig into your customers behavior, the more you learn about what they want. Cooladata lets you link multiple reports for a deeper level of insight. Pull a cohort report to understand week-after-week retention of new customers, and then click on a segment — like customers who signed up in April and cancelled in May — to understand who they are, where they came from and what they did before churning.

Go beyond website clicks. Track & analyze data that matters.

This guide is truly a one-stop shop for all things cohort analysis. Download the guide and you’ll learn how to take your optimization to new heights and understand your customer/user behavior like never before.

Download the FREE Guide »