The best of both worlds
Get all the power and flexibility of a managed data warehouse, and the low-cost and quick deployment you’d expect from a web/mobile analytics solution. Don’t be constrained by proprietary databases and closed-systems with architectures and pricing plans that won’t scale. Avoid the high costs and headaches associated with building your own data warehouse. Cooladata gives you a future-proof solution that is open, flexible, quick to deploy, and is ready for behavioral analysis right out-of-the-box.
All your data in one place
Cooladata lets you import structured, semi-structured and unstructured data from virtually any source.
Connect to any external database, from Redshift to BigQuery to MySQL. Stream from all the platforms you already use, like AdWords, Facebook, MailChimp and Salesforce, or build custom integrations through our API. Add our mobile SDK’s (Android and Apple). Plug in third-party trackers like AppsFlyer and Kochava. You can even import CSV and JSON files.
We automatically combine every source’s unique ID into a Cooladata Unique ID (CUID), for a unified understanding of each user’s journey across all your platforms.
Trust your data
Give your business leaders better insights in less time. Unifying your data will be the first step toward spotting and fixing inconsistencies. Cooladata stores all your raw data and events in Google BigQuery, for a single, normalized and synchronized source of truth. Your data is available in real-time, and Cooladata makes it easy to monitor it, audit it, replay it, find errors in it, and clean it up. Goodbye ‘garbage in, garbage out.’ Hello ‘complete confidence.’
Share data with your teams easily
Each of your teams needs a different set of answers in a different format. Instead of burning hours preparing data for analysis, use our drop-in report templates, export it in a format ready for a data-science framework, or customize your elements, algorithms and visualizations, and deliver the exact data your teams expect, every time. Save even more time by automating the process and sharing the reports by partner portal, email, or SMS. All while keeping full control over each individual’s permissions.
Deliver insights faster
While you’re busy making sense of your data structures and calculating large datasets, your teams are waiting for you. Or maybe they’re acting without your conclusions. That’s an uncomfortable experience. Let us help. We mask the physical layers of your data structures, so you can just select the data you need directly from us. If your calculation needs extra muscle, we’ll dynamically add servers in the background.
Spend 80% less time writing SQL queries
If you’ve ever cursed the inflexibility of SQL, we’ve got you covered. Answer nuanced questions for each line of business with CoolaSQL (CQL), our proprietary extension of SQL that simplifies the data-query process. CQL allows for easy analysis of behavioral patterns and on-the-fly modifications, and supports powerful proprietary clauses, functions, and special fields. CQL excels at examining sequences of events for detailed answers to specific questions.
Plug in pre-built essentials
How does your business calculate standards and benchmarks such as customer lifetime value, retention, and churn? The best choice varies across industries and verticals, leaving many data analysts to start from scratch. That’s a waste of time. We’ve distilled our data scientists’ decades of collective industry experience to formulate the correct queries and benchmarks you need for your business. What’s more, we provide out-of-the-box widgets for the most common queries, including path analysis, cohort analysis, funnel analysis.
Get all the power of a custom-built solution for a
fraction of the cost
Gartner predicts that, through 2017, 60 percent of big data projects will will be abandoned after piloting and experimentation. Skip the significant upfront costs and delays of building and implementing your own behavioral analytics solution. Simply choose the most flexible, powerful platform on the market, and start drawing insights from your data that will prove the prediction wrong.
Fully managed, from input to output.
Get started in minutes. Save thousands of dollars every month. Just install our snippet in your products and tools, and tag the events you want to track. We handle the rest: high availability, collection, enrichment, storage, security, normalization, visualization and sharing. We’ll free you from managing infrastructure so you can focus on analysis and providing valuable insights to the business. Ask any question you can think of. Because we’re 100% cloud-based and fully managed, you’ll have zero infrastructure to maintain and lower costs overall.
Admin panel built for admins
You need an analytics platform that will flex with your priorities, free you from managing infrastructure, writing queries, aggregating data and creating reports, and support you to handle your data in the most efficient way possible. With our admin panel, you’ll easily:
- Link external data sources
- Manage integrations and upload data and event files
- See real-time events
- Define settings
- Create alerts
- Create aggregations (custom dimensions, metrics, functions, and properties)
- Schedule reports to be emailed, sent over SMS, Slack
- Manage your projects schema: events, properties and virtual properties
- Manage invalids
- Manage permissions (who sees what when)
- Handle backups
- Restore data
- Snapshot data
- Index data and tables
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Don’t try building your own data warehouse without reading this first!
Gartner estimates that over 60% of data warehousing projects fail. This must-read guide goes over the 9 most common pitfalls and how to avoid them.Download the FREE Guide »