Leading eLearning companies that rely on Cooladata
Use Path Analysis to Understand The eLearner's journey
See and understand learner’s behavioral patterns over time to understand such actions as: What actions do your most successful eLearners take? What influences users to advance from a free audit to paid? What do people do before they drop out of a course, never to return? What were the steps they took before conversion? How do they consume content? What if this information was in your inbox, every day, before you even get to your desk?
Long-term engagement is the key to retaining eLearners. When users cancel, do you understand why? Gather valuable analytics for each cohort: free vs paid users, Android vs iOS, Corporate customers vs private customers. What keeps them engaged? When they become disengaged, find out why in minutes.
Map and Understand the Learners journey
Help your team analyze the learners’ journey from initial entry to your site through completion of your content. Whether on a mobile device, tablet or desktop, you can measure the success of your content, understand where you have issues and detect drop-offs and optomize the entire experience from start to finish.
Deliver the Right Content to your Premium Users
Understand the preferences, patterns and behaviors of your most valuable users. What learning material works best for them? For example, do they rely on video content or reading material? How often do they become frustrated and drop out of a course? Do they consume content in lengthy sessions or short bursts? By analyzing actions and events with behavioral analytics, you’ll achieve better serve – and grow your premium users.
Ensure That your Marketing Hits The Mark
Focus On Students and their Ultimate Success
Whether your eLearning content is in a corporate environment or an educational institution, the success of the student is paramount to the success of your eLearning program. Gather critical metrics: when do students require intervention and what sequence of events is most effective for students.
“With Cooladata, our team was able to build a solid machine learning model predicting the likelihood of a user to upgrade to premium, and the likelihood of premium users to renew their subscription. This helped our product team find and analyze weak points in our application which were causing users to churn and required improvement.”
“Learning analytics have the ability to change the world of eLearning whether in educational institutions or in corporate training. With the data collected through analytics, instructional designers and eLearning professionals can offer learners the one key thing that all eLearning courses and training modules strive to offer: an unparalleled eLearning experience.”
Master eLearning Analytics
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