Your KPIs give you only the headlines about your players.
You need the full story to understand player behavior and accelerate business growth.
Understand why players churn
What is the most followed path that led to an in-app purchase? At what game level are your players churning? Identify players that churn and learn more about their behavior to increase player engagement.
Discover players' path to conversion
Constantly monitor your conversion and explore it from every angle. Gain instant access to dashboard displays metrics such as average FTD amount and time players take from registration to FTD.
Drive revenue and business growth
Integrate your data from different sources to analyze which channels and campaigns give you the highest retention rates and conversion rates of paid users.
Target players with the highest LTV
Which types of players are most likely to have a high LTV? Which continue as demo players for what seems like forever? Analyze past behavior to reveal insights that optimize your player LTV.
Optimize Your Players’ Behavioral Patterns
What were the steps your players took before conversion? Did they enter or leave the game room or collect a win? Combine this path analysis with a specified timeframe to discover new insights for different players and optimize their path to increase conversion rates.
Master Retention and Optimization
You know that long-term engagement is the way to gain an edge in this competitive industry. To do that, you’ll need to understand your player behavior and start building a solid retention strategy. You’ll need the analytic tools to analyze player retention over a period of days, weeks, or any other period of time.
“Cooladata makes it extremely easy to expose super interesting data points we can’t get anywhere else. If you know SQL, you can write raw queries. If you don’t, you can use the user-friendly UI to get the same insights. This platform is highly scalable and the customer support is exceptional.”
“Cooladata provided us with a complete end-to-end solution. It offered the fastest time-to-market and lowest total cost of ownership, while enabling us to answer complex behavioral business questions on the fly.”
The 19 Metrics Every Mobile Game Needs to Track
Understanding which metrics to track can make all the difference in the long-term success of your game. This is a must-read guide for data-driven product managers looking to optimize their game.
How to become an insight-driven game company
Gain deep insights of player behavior with time-series analytics that examines your user actions over time. Discover your whales, top tier, first time depositors and bonus abusers. Your essential guide to game analytics – the metrics that matter.
The 3 Steps to Increasing Player Retention
Keeping your players interested and engaged in your game is easily the toughest challenge for any gaming company. This white paper details the three important steps that you need to take to properly optimize your player retention.