Your KPIs give you only the headlines about your players.
You need the full story to understand player behavior and accelerate business growth.
Understand why players churn
What is the most followed path that led to an in-app purchase? At what game level are your players churning? Identify players that churn and learn more about their behavior to increase player engagement.
Discover players' path to conversion
Constantly monitor your conversion and explore it from every angle. Gain instant access to dashboard displays metrics such as average FTD amount and time players take from registration to FTD.
Drive revenue and business growth
Integrate your data from different sources to analyze which channels and campaigns give you the highest retention rates and conversion rates of paid users.
Target players with the highest LTV
Which types of players are most likely to have a high LTV? Which continue as demo players for what seems like forever? Analyze past behavior to reveal insights that optimize your player LTV.
Optimize Your Players’ Behavioral Patterns
What were the steps your players took before conversion? Did they enter or leave the game room or collect a win? Combine this path analysis with a specified timeframe to discover new insights for different players and optimize their path to increase conversion rates.
Master Retention and Optimization
You know that long-term engagement is the way to gain an edge in this competitive industry. To do that, you’ll need to understand your player behavior and start building a solid retention strategy. You’ll need the analytic tools to analyze player retention over a period of days, weeks, or any other period of time.
“With CoolaData we get a clear view about our customers and games and the way they interact together.
CoolaData helps us to make educated decisions about game development, campaigns and users.”
Ready for some complex behavioral business questions?
If you really want to know what your users are doing on your application, what really made them convert, why they bought what they did, or what is the optimal path for conversion, you need to apply big data, event-based behavioral analytics.
How to become an insight-driven game company
Gain deep insights of player behavior with time-series analytics that examines your user actions over time. Discover your whales, top tier, first time depositors and bonus abusers. Your essential guide to game analytics – the metrics that matter.
Secret weapons that revolutionize in-app purchases
The key to getting the players hooked is by constantly analyzing Whales’ behavior, understanding their motivation, what triggers the First Time Deposit (FTD) and more importantly, what provokes the following In-App Purchases.