Resources about how business intelligence technology can help marketers perform more detailed and accurate segmentation of users.
Below we have compiled publicly available sources from around the world that present views on BI and Segmentation.
Perspectives on BI and Segmentation
Specific Technologies
Further Reading
- BI for Advertising Analytics — Resources about how business intelligence and big data technology is used to analyze, optimize and personalize online advertising.
- Online Behavioral Analytics — Resources about technology used to analyze event data and extract insights about the behavior of users on websites, mobile and other platforms.
- Predictive Analytics for Marketing — Resources about how predictive analytics technology can help marketers predict user behavior to optimize marketing efforts.
- Data Visualization for Marketing — Resources about how data visualization technology can help explore, present and report on marketing data.
- Marketing Dashboards — Resources about how online dashboards can help marketers visualize key KPIs for marketing campaigns.
- Customer Data Platforms — Resources about customer data platforms, which are technologies that enable central control of customer data, such as profiles, personal information, visitors, email responses, and so on.
- Marketing Data Integration — Resources about marketing data integration, a technology used to integrate multiple data sources in order to derive marketing insights.
- BI, Big Data and Personalization — Resources about how BI and big data technology can be used to personalize online experiences for users, in order to optimize conversion and user experience.
- BI and Segmentation — Resources about how business intelligence technology can help marketers perform more detailed and accurate segmentation of users.
