Cohort Analysis has typically revolved around “when” or “who” factors that unite a group. Cohorts can be determined by the time they signed up for an app (“when”) or their demographic information (“who”) or any other kind of common characteristics or experiences within a defined time span
One of the key questions to answer about your website is what do people do when they visit your website? What pages are they looking at? Do they convert? Do they engage? And one of the key types of engagement is the click or the tap. As part of needing to know what people do, you need to know what they click or tap on.
For years, publishers looked to heat maps to gain insight into the user experience. By learning where your visitors scroll, click, and interact, you can learn a great deal. You can tell where to place ads and what types of content are most engaging to your consumers, and then which ads give you the best ROI.
Events in Web Analytics — Resources about events, which help track specific activities performed by users on a website (such as clicking a button) and record them in web analytics tools.
Conversion Goals — Resources about conversion goals, which define when a user visiting a website does something that is beneficial to the site owners (a conversion).
Click Analytics and In-Page Analytics — Resources about in-page analytics - the practice of measuring activities performed by site visitors inside a page, primarily which links or buttons they clicked.
Site Search Analytics — Resources about site search and site search analytics - the practice of adding an internal search box to a website and tracking the searches performed by users.
Segmentation in Web Analytics — Resources about segmentation, the practice of dividing visitors to a website into segments (e.g. new vs. returning users) and measuring the behavior of each segment.
Attribution Models in Web Analytics — Resources about attribution, the practice of determining who was "responsible" for a conversion on a website - which channel or user activities contributed to the user's conversion.
Macro and Micro Conversion — Resources about types of conversions - macro conversions which are major actions the user takes that are beneficial to a website owner (like signing up), and micro conversion which are minor steps (like clicking a registration button).