Knowing the average performance makes it easier to compare how you are doing. The truth is averages and “industry benchmarks” don’t really matter. You need to have some comparison point, but global or industry averages shouldn’t be your comparison point because your situation is incredibly unique.
Though the other burgeoning channels get a lot of attention, email is still the number-one retention marketing tool available to businesses. For many companies, email is the lynchpin of their master database, and the key identifier that makes unified customer profiles possible. Email has become the backbone of omnichannel marketing strategies that yield returns.
This post will review some fresh statistic of important eCommerce metrics. This data is useful to see how does you online store perform and answer such question as “Is 1.5% conversion rate is good or bad?”.
What an ‘average’ conversion rate is, especially for e-commerce websites, which people find useful when they want to compare their own sites against others, or as a way to set themselves targets for increasing their own conversion rates. The truth of the matter is that this approach is extremely problematic on a lot of levels. This post explains those problems and offers an alternative.
Clicking on an interesting link and getting a plain ol’ 404 Error Page is like being given a beautifully wrapped present and discovering it’s empty. A webmaster will hate 404 pages, because, while increased number of them is a warning signal to Google, it’s the poor UX of your site that hits your credibility the hardest.