Resources about tracking and measuring behavior of users playing a game, with the objective of improving game experience or encouraging conversion/upsale.

Table of Contents:

Below we have compiled publicly available sources from around the world that present views on Game Analytics.

Perspectives on Game Analytics

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Your Gaming Analytics are Misleading

Today’s gaming companies are metrics fanatics. They measure CPI, CTR, DAU/MAU, day-1/7/30 retention, churn, and many other KPIs. Having numbers, charts, and projections on a whiteboard (or on enormous LCD screens in the more successful gaming companies) is impressive, but do these metrics enable you to grow your business at a faster pace?

Read the article on cooladata.com »
The Next Level Of Game Analytics: Biometrics

gamesauce.biz
TeradataVoice: Video Game Analytics: Not Child's Play

forbes.com
Build a Mobile Gaming Analytics Platform

cloudplatform.googleblog.com
Set of Reasons to Consider in the Decision to Build or Buy Game Analytics

deltadna.com
Mobile Game Analytics - with Allison Bilas, VP of Product at GameAnalytics

stitcher.com
Gaming Analytics: How to Get the Most Out of Your Data

gamesauce.biz
Actionable vs Vanity Analytics - How to Get Active With Game Analytics

gamesparks.com

How To

A Guide to Gaming Behavioral Analytics

In the fiercely competitive gaming world, every second matters in the battle for players' attention and retention. This guide explains how to track metrics that matter.

Read the article on cooladata.com »
How To Calculate Video Game Customer Lifetime Value

monastery.io