Resources about measuring the performance of Pay Per Click (PPC) campaigns, online campaigns used to direct traffic to websites, and Search Engine Marketing (SEM), the practice of promoting websites by increasing their visibility using paid advertising.
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Below we have compiled publicly available sources from around the world that present views on PPC/SEM Analytics and Metrics.
Launching a pay-per-click (PPC) campaign is not an end in itself. Just like in any other marketing initiative, you also need to measure and analyze its effectiveness to ensure that you’re maximizing your return on investment (ROI). Here are some best practices to kick off your PPC campaign analysis.