Resources about measuring the performance of Pay Per Click (PPC) campaigns, online campaigns used to direct traffic to websites, and Search Engine Marketing (SEM), the practice of promoting websites by increasing their visibility using paid advertising.
Table of Contents:
Below we have compiled publicly available sources from around the world that present views on PPC/SEM Analytics and Metrics.

Perspectives on PPC/SEM Analytics

PPC/SEM Metrics

How To


PPC/SEM Analytics and Metrics in Google Analytics

Specific Environments


Further Reading

  • Web Analytics Concepts and MetricsIn-depth resources about the basic building blocks of analytics - practices, metrics and concepts.
  • BI for Digital MarketingResources about how business intelligence technology is used to aid digital marketing analytics and decision making.
  • Specialized AnalyticsResources about strategies, techniques and metrics for specialized analytics use cases: mobile analytics, eCommerce analytics, game analytics, email analytics, and more.
  • Web Analytics and BI TechnologiesResources about tools and technologies that help organizations measure, analyze and manage traffic to digital resources.
  • Digital Analytics CommunityResources about events and conferences, online forums, books, and famous figures in the global digital analytics community.


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