Perspectives on Predictive Analytics for Marketing
Ready to see behavioral analytics in action?
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Next Best Offer: Customer-Based Predictive Data’s New Frontier
Mainly, companies are depending on old, proprietary marketing and data tools, They’re running in circles, and getting nowhere fast. That’s where predictive analysis enters the picture – a technology tool that information technology director’s are increasingly turning to upgrade customer retention rates, and to maximize customer return on investment.
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Exploring The Cutting-Edge: Predictive Marketing Analytics
This article explains how predictive analytics can be used to reach out to the right buyers at the right moment based on the big-data power of predictive lead scoring.
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Predictive Analytics In Games
This article provides a look at predictive analytics and what should we expect from it.
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blog.conversionconference.com
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rapidminer.com
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martechtoday.com
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salesforce.com
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marketingweek.com
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demandgenreport.com
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blog.hubspot.com
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marketingtechblog.com
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reachanalytics.com
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customerthink.com
Predictive Analytics Overviews and Guides
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4 Industries Using Predictive Analytics
This article is about how the major industries like Healthcare, BFSI, E-commerce, Travel and Hospitality are using Predictive Analytics to boost up their sales and services.
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What Is Predictive Marketing, And How Can You Use It?
This post provides an introduction to Predictive marketing and how to use it.
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predictionimpact.com
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insidebigdata.com
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predictiveanalyticsworld.com
Benefits of Predictive Analytics
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Why Sales and Marketing Needs Predictive Analytics
This article details the reasons sales and marketing teams should use predictive analytics.
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newgenapps.com
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targetmarketingmag.com
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cioinsight.com
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cioinsight.com
Specific Technologies
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Forget Google Analytics: How To Send Web Traffic Sources To Your CRM
This post is about how to capture traffic referral information in a browser and the analysis and optimizations you can get out of it
Case Studies
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predictiveanalyticsworld.com
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predictiveanalyticsworld.com
Product Comparisons
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The Top 9 Predictive Analytics Tools for B2B Sales and Marketing in 2017
This post lists the 2017's Best Predictive Sales and Marketing Analytics Tools.
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knowledgetree.com
Services and Consultants
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decisionanalyst.com
Further Reading
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