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Predictive Analytics for Marketing

Resources about how predictive analytics technology can help marketers predict user behavior to optimize marketing efforts.

Table of Contents:

Below we have compiled publicly available sources from around the world that present views on Predictive Analytics for Marketing.

Perspectives on Predictive Analytics for Marketing

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Next Best Offer: Customer-Based Predictive Data’s New Frontier

Mainly, companies are depending on old, proprietary marketing and data tools, They’re running in circles, and getting nowhere fast. That’s where predictive analysis enters the picture – a technology tool that information technology director’s are increasingly turning to upgrade customer retention rates, and to maximize customer return on investment.

Read the article on cooladata.com »
Exploring The Cutting-Edge: Predictive Marketing Analytics

This article explains how predictive analytics can be used to reach out to the right buyers at the right moment based on the big-data power of predictive lead scoring.

Read the article on marketingland.com »
Predictive Analytics In Games

This article provides a look at predictive analytics and what should we expect from it.

Read the article on gamesauce.biz »
How Top Companies Use Predictive Analytics to Increase Sales and Profitability

blog.conversionconference.com
5 Ways to Use Predictive Analytics for Marketing Success

rapidminer.com
Global Predictive Analytics Market Size, Share, Development, Growth and Demand Forecast to 2023

psmarketresearch.com
Exploring The Cutting-Edge: Predictive Marketing Analytics

martechtoday.com
How Businesses Use Data Analytics to Improve Sales

salesforce.com
How to Make The Most of Predictive Analytics

marketingweek.com
5 Ways To Use Predictive Analytics For Marketing And Sales Success

demandgenreport.com
The Problem With Predictive Analytics

blog.hubspot.com
What is Predictive Marketing?

marketingtechblog.com
Using Data in Predictive Analytics Helps B2Bs Throughout the Funnel - eMarketer

emarketer.com
The Top 5 Myths Of B2C Predictive Marketing

reachanalytics.com
A Much-Needed Reality Check on Predictive Analytics

customerthink.com

Predictive Analytics Overviews and Guides

4 Industries Using Predictive Analytics

This article is about how the major industries like Healthcare, BFSI, E-commerce, Travel and Hospitality are using Predictive Analytics to boost up their sales and services.

Read the article on www.newgenapps.com »
What Is Predictive Marketing, And How Can You Use It?

This post provides an introduction to Predictive marketing and how to use it.

Read the article on emarsys.com »
How Organizations are Using Predictive Analytics

2017

www.3pillarglobal.com
Predictive Analytics with Data Mining: How It Works

predictionimpact.com
Predictive Analytics: The Power Behind Next-Gen Marketing

cmo.com
Building a Successful Predictive Analytics Program

insidebigdata.com
Predictive Analytics Guide - What is Predictive Analytics?

predictiveanalyticsworld.com

Benefits of Predictive Analytics

Why Sales and Marketing Needs Predictive Analytics

This article details the reasons sales and marketing teams should use predictive analytics.

Read the article on www.artesian.co »
HOW Predictive Analytics is Changing YOUR Business?

newgenapps.com
The 7 Best Uses for Predictive Analytics in Multichannel Marketing

targetmarketingmag.com
The Benefits of Predictive Customer Analytics

cioinsight.com
Predictive Analytics Builds a More Agile Business

cioinsight.com

Specific Technologies

Forget Google Analytics: How To Send Web Traffic Sources To Your CRM

This post is about how to capture traffic referral information in a browser and the analysis and optimizations you can get out of it

Read the article on www.adviso.ca »

Case Studies

Wise Practitioner – Predictive Analytics Interview Series: George Iordanescu at Microsoft

predictiveanalyticsworld.com
Wise Practitioner – Predictive Analytics Interview Series: Afsheen Alam at Allstate Insurance

predictiveanalyticsworld.com

Product Comparisons

The Top 9 Predictive Analytics Tools for B2B Sales and Marketing in 2017

This post lists the 2017's Best Predictive Sales and Marketing Analytics Tools.

Read the article on ambition.com »
Top 40 Predictive Analytics Tools

knowledgetree.com

Services and Consultants

Windsor Circle - Predictive Marketing Platform

2017

www.windsorcircle.com
Decision Analyst - Predictive Analytics & Marketing Research

decisionanalyst.com

Further Reading

BI for Advertising Analytics — Resources about how business intelligence and big data technology is used to analyze, optimize and personalize online advertising.
Online Behavioral Analytics — Resources about technology used to analyze event data and extract insights about the behavior of users on websites, mobile and other platforms.
Predictive Analytics for Marketing — Resources about how predictive analytics technology can help marketers predict user behavior to optimize marketing efforts.
Data Visualization for Marketing — Resources about how data visualization technology can help explore, present and report on marketing data.
Marketing Dashboards — Resources about how online dashboards can help marketers visualize key KPIs for marketing campaigns.
Customer Data Platforms — Resources about customer data platforms, which are technologies that enable central control of customer data, such as profiles, personal information, visitors, email responses, and so on.
Marketing Data Integration — Resources about marketing data integration, a technology used to integrate multiple data sources in order to derive marketing insights.
BI, Big Data and Personalization — Resources about how BI and big data technology can be used to personalize online experiences for users, in order to optimize conversion and user experience.
BI and Segmentation — Resources about how business intelligence technology can help marketers perform more detailed and accurate segmentation of users.

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