When analyzing user behavior, time is of the essence. We need to look at behavior as a series of user actions over time, starting from their very first online action to the present. Past user behavior reveals patterns that can provide great insights on the present (and even shed light on future predictions, but that’s a post for another time).
If you want to analyse how people interact with your website content, there is a high chance that you won't be looking at the bigger picture. On the contrary, value comes from looking at the details. Visitors come to a website from multiple channels, for various reasons, so it makes sense to group similar people together to analyse their behaviour.
Your website is made up of unique groups of people. That might be a group of people who use certain devices, people who are looking for a specific type of information, people who visit from a certain source, people from a certain geographic region, or more.To really know how to improve your website, you want to view data about each group separate from the data about other groups.
Events in Web Analytics — Resources about events, which help track specific activities performed by users on a website (such as clicking a button) and record them in web analytics tools.
Conversion Goals — Resources about conversion goals, which define when a user visiting a website does something that is beneficial to the site owners (a conversion).
Click Analytics and In-Page Analytics — Resources about in-page analytics - the practice of measuring activities performed by site visitors inside a page, primarily which links or buttons they clicked.
Site Search Analytics — Resources about site search and site search analytics - the practice of adding an internal search box to a website and tracking the searches performed by users.
Segmentation in Web Analytics — Resources about segmentation, the practice of dividing visitors to a website into segments (e.g. new vs. returning users) and measuring the behavior of each segment.
Attribution Models in Web Analytics — Resources about attribution, the practice of determining who was "responsible" for a conversion on a website - which channel or user activities contributed to the user's conversion.
Macro and Micro Conversion — Resources about types of conversions - macro conversions which are major actions the user takes that are beneficial to a website owner (like signing up), and micro conversion which are minor steps (like clicking a registration button).