Wiki Site Map

Resources about central concepts used by web analysts to model the behavior of website visitors.
Table of Contents:
Below we have compiled publicly available sources from around the world that present views on Web Analytics Concepts.

Key Topics:

  • Events in Web Analytics — Resources about events, which help track specific activities performed by users on a website (such as clicking a button) and record them in web analytics tools.
  • Conversion Goals — Resources about conversion goals, which define when a user visiting a website does something that is beneficial to the site owners (a conversion).
  • Click Analytics and In-Page Analytics — Resources about in-page analytics - the practice of measuring activities performed by site visitors inside a page, primarily which links or buttons they clicked.
  • Site Search Analytics — Resources about site search and site search analytics - the practice of adding an internal search box to a website and tracking the searches performed by users.
  • Segmentation in Web Analytics — Resources about segmentation, the practice of dividing visitors to a website into segments (e.g. new vs. returning users) and measuring the behavior of each segment.
  • Attribution Models in Web Analytics — Resources about attribution, the practice of determining who was "responsible" for a conversion on a website - which channel or user activities contributed to the user's conversion.
  • Macro and Micro Conversion — Resources about types of conversions - macro conversions which are major actions the user takes that are beneficial to a website owner (like signing up), and micro conversion which are minor steps (like clicking a registration button).

Perspectives on Web Analytics Concepts

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Further Reading

  • Events in Web Analytics — Resources about events, which help track specific activities performed by users on a website (such as clicking a button) and record them in web analytics tools.
  • Conversion Goals — Resources about conversion goals, which define when a user visiting a website does something that is beneficial to the site owners (a conversion).
  • Click Analytics and In-Page Analytics — Resources about in-page analytics - the practice of measuring activities performed by site visitors inside a page, primarily which links or buttons they clicked.
  • Site Search Analytics — Resources about site search and site search analytics - the practice of adding an internal search box to a website and tracking the searches performed by users.
  • Segmentation in Web Analytics — Resources about segmentation, the practice of dividing visitors to a website into segments (e.g. new vs. returning users) and measuring the behavior of each segment.
  • Attribution Models in Web Analytics — Resources about attribution, the practice of determining who was "responsible" for a conversion on a website - which channel or user activities contributed to the user's conversion.
  • Macro and Micro Conversion — Resources about types of conversions - macro conversions which are major actions the user takes that are beneficial to a website owner (like signing up), and micro conversion which are minor steps (like clicking a registration button).

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