Perspectives on Web Analytics Strategy

• 5 Capabilities You Need for Agile Analytics

  Successful companies are prone to dynamic environments and with these come dynamic needs. So when on the lookout for new analytics platforms the first thing that comes to mind is agility.

  Read the article on cooladata.com »

• Five Steps to an Actionable Digital Analytics Strategy

  numericanalytics.com
• Tried-and-True User Research Techniques to Better Understand Your Website Audience

  2017

  www.webascender.com
• Slide Deck: Web Analytics Strategy - Managing an In-House Analytics Program, and Leveraging Analytics to Optimize Your Product.

  slideshare.net
• The Truth About Analytics as a Strategy

  icrunchdata.com
• Make Measurements Meaningful: How to Create an Actionable Web Analytics Strategy

  mycustomer.com
• 4 Business Questions for an Effective Digital Analytics Strategy

  blog.atinternet.com
• Web Analytics Strategies for Small and Large Businesses

  amplytics.com

How To

• 6 Easy Steps to Build a Web Analytics Measurement Plan

  webris.org
• How to Build a Digital Marketing Strategy Using Web Analytics

  businessbee.com
• Building a Web Analytics Strategy - A Data Driven Approach to Marketing

  blog.fahlgrenmortine.com

Specific Technologies

• Use Marketing Analytics And Eventbrite Reports To Improve Your Event ROI

  eventbrite.co.uk

Further Reading