Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.
Excerpt
hiddentrue

Resources about tracking clicks and interactions on bulk emails sent to users, and measuring the effectiveness of email marketing.

Master wrapper
PageTypeTopic
Email Analytics and Click Tracking


Perspectives on Email Analytics and Click Tracking

Promoted link

List wrapper
List item
recommendedtrue
L;cooladata.com;A Data Story about a Trip That Begins with an Email;http://www.cooladata.com/blog/hubspot-integration;NA;NA;;;n the digital age, when everything is measured, we must ask ourselves: Are we measuring email campaign effectivity enough?
List item
L;blog.hubspot.com;Email Analytics - The 6 Email Marketing Metrics & KPIs You Should Be Tracking;http://blog.hubspot.com/marketing/metrics-email-marketers-should-be-tracking;;;;
List item
L;emailmonday.com;Has Email Marketing Engagement Arrived with Open Reach?;http://www.emailmonday.com/has-engagement-email-marketing-finally-arrived-with-open-reach;;;;
List item
L;e-nor.com;Email Marketing Analytics - Tracking, Tagging, Segmentation, Reporting;https://www.e-nor.com/blog/google-analytics/email-marketing-analytics-tracking-tagging-segmentation-reporting;;;;
List item
L;emailvendorselection.com;Teaching Yourself to Fish With Usable Email Analytics Tools;http://www.emailvendorselection.com/reporting-usable-email-analytics-tools/;NA;;;
List item
L;60secondmarketing.net;What Is an Email Bounce Rate?;http://www.60secondmarketing.net/what-is-an-email-bounce-rate/;;;;
List item
L;emailmonday.com;Don’t Settle for Average (Email Marketing Statistics);http://www.emailmonday.com/dont-settle-for-average-email-marketing-statistics;;;;
List item
L;gravity4.com;Email Marketing Analytics That You Should Watch;https://gravity4.com/5-email-marketing-analytics-that-you-should-watch-closely/;;;;
List item
L;emailvendorselection.com;Drill Down on Email Campaign Analytics Before Choosing a New Email Service Provider;http://www.emailvendorselection.com/drill-down-on-email-campaign-analytics-before-you-choose-a-new-esp/;NA;;;
List item
L;econsultancy.com;Seven Basic Email Marketing Metrics You Should Be Tracking;https://econsultancy.com/blog/65023-seven-basic-email-marketing-metrics-you-should-be-tracking/;;;;
List item
L;blog.blendo.co;Email Marketing Analytics: Tracking Metrics & KPIs;https://blog.blendo.co/email-marketing-analytics-tracking-metrics/;;;;

Email Marketing Analytics Overviews

List wrapper
List item
L;togetherdigital.ie;Email Marketing - Optimise your Emails to Increase Open Rates;https://www.togetherdigital.ie/blog/email-marketing-optimise-your-emails-to-increase-open-rates;NA;;;
List item
L;ducttapemarketing.com;5 Ways to Organize Email Marketing to Achieve Higher ROI;https://www.ducttapemarketing.com/organize-email-marketing-roi/;NA;;;
List item
L;signupto.com;Email Marketing Analytics - 101;https://www.signupto.com/news/email-marketing-posts/email-marketing-analytics-101/;;;;
List item
L;onboardly.com;Making Sense of Email Marketing Analytics;http://onboardly.com/content-marketing/email-marketing-analytics/;;;;


Specific Technologies

List wrapper
List item
L;campaignmonitor.com;Google Analytics - 3 Steps to Measure the Success of Your Email Marketing with Google Analytics;https://www.campaignmonitor.com/blog/email-marketing/2014/08/measure-email-marketing-google-analytics/;;;;
List item
L;help.pardot.com;SalesForce Pardot - Advanced Email Analytics Overview;http://help.pardot.com/customer/portal/articles/2126018-advanced-email-analytics-overview;;;;
List item
L;dyn.com;Google Analytics - How To Track Email Opens With Google Analytics;http://dyn.com/blog/tracking-email-opens-via-google-analytics/;;;;
List item
L;freshinbox.com;Google Analytics - Tracking User Interactions in Email With Google Analytics;http://freshinbox.com/blog/tracking-interactions-in-email-with-google-analytics/;;;;

Specific Environments

List wrapper
List item
L;rejoiner.com;eCommerce - Campaign Level Email Marketing Metrics that eCommerce Companies Should be Tracking;http://rejoiner.com/resources/campaign-level-email-marketing-metrics/;;;;

Services and Consultants

List wrapper
List item
L;www.adamdince.com;Email Marketing Services - Adam Dince;http://www.adamdince.com/inbound-marketing-services/email-marketing/;NA;2016;;;Email Marketing - Adam Dince - Digital Marketing Veteran (SEO, PPC, Analytics, Social and more) Email marketing is still one of the most effective ways to reach highly targeted audiences. Additionall

Tools

List wrapper
List item
L;mailspice.com;mailspice analytics - Email Marketing & Newsletter Analytics Add-On;https://mailspice.com/;;;;


Anchor
further_reading
further_reading

Further Reading

Further reading

Children Display
depth1
pageWeb Analytics & and BI Wiki
excerptTypesimple

Cta item
resourceID001

Cta item
resourceID002

Cta item
resourceID003

Cta item
resourceID004