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Resources about tracking and measuring behavior of users across multiple online and offline marketing channels.
Table of Contents:
Below we have compiled publicly available sources from around the world that present views on Multi-Channel Analytics.

Perspectives on Multi-Channel Analytics

Tools

Training

Further Reading

  • Mobile AnalyticsResources about the practice of measuring and analyzing behavior of users accessing websites and apps on mobile devices.
  • eCommerce AnalyticsResources about tracking and measuring behavior of users in eCommerce websites.
  • Game AnalyticsResources about tracking and measuring behavior of users playing a game, with the objective of improving game experience or encouraging conversion/upsale.
  • Content and Media AnalyticsResources about tracking and measuring traffic and user behavior in content, news or media websites.
  • SEO Analytics and MetricsResources about tracking metrics relevant to organic traffic and Search Engine Optimization (SEO), both on-site and off-site.
  • PPC and SEM Analytics and MetricsResources about measuring the performance of Pay Per Click (PPC) campaigns, online campaigns used to direct traffic to websites, and Search Engine Marketing (SEM), the practice of promoting websites by increasing their visibility using paid advertising.
  • Email Analytics and Click TrackingResources about tracking clicks and interactions on bulk emails sent to users, and measuring the effectiveness of email marketing.
  • Social Media AnalyticsResources about tracking and measuring behavior of users on social media sites, and users arriving to a website from social media channels.
  • Multi-Channel AnalyticsResources about tracking and measuring behavior of users across multiple online and offline marketing channels.
  • Real-Time AnalyticsResources about real-time analytics, which describe the use of data and related resources as soon as the data enters the system, and techniques and technologies used to perform real-time analytics.

 

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