Perspectives on Segmentation in Web Analytics

• Behavioral Segments – The Secret Sauce of Analytics

  In traditional analytics, user statuses are static, single states or events frozen in time. Yet in web analytics, these are how we normally define user segments, profiles and personas to differentiate between users.

  Read the article on cooladata.com »

• Web Analytics Deliver Great Customer Experiences Thanks to Segmentation

  Read the article on netcentric.biz »

• Understanding Your Visitors With Segments

  Your website is made up of unique groups of people. That might be a group of people who use certain devices, people who are looking for a specific type of information, people who visit from a certain source, people from a certain geographic region, or more.To really know how to improve your website, you want to view data about each group separate from the data about other groups.

  Read the article on matthewedgar.net »

• How Visitor Segmentation Increases Sales (and 3 Segments You Should Definitely Optimize Your Site For)

  This post will show how identifying visitor segments and building marketing strategies around them will deliver nothing else but MOAR sales.

  Read the article on wisepops.com »

• Web Analytics - Segmentation

  tutorialspoint.com
• Web Analytics Segmentation as a Road to Enlightenment

  piwik.pro
• Advanced Segments: Should I Filter by Sessions or Users?

  clickinsight.ca
• Segmentation in Web Analytics: A Fundamental Approach

  kwantyx.com
• Web Analytics Segmentation Tips

  webresults.ie
• Simple Segmentation for Your Website and Better Web Analytics Understanding

  marianina.com
• Why Web Analytics and Segmentation Are Important to Track Results

  ivoryshore.com

How To

• CoolaData - Using Segments in Reports and Dashboards

  cooladata.com
• Web Analytics Foundations: Segmentation

  marketmotive.com
• The Beginner Guide to Visitor Segmentation

  blog.kameleoon.com
• Video Guide: Visitor Segmentation

  decibelinsight.com
• Web Analytics in Practice: Using Segmentation to Drive Insights and Actions!

  kaizen-analytics.com
• Analyze Your Visitors' Behavior and Activity

  advancedwebstats.com

Examples

• 6 Practical Web Analytics Segmentation Examples

  quru-analytics.com

Segmentation in Google Analytics

• 10 Web Analytics Resources Focusing on Segmentation in Google Analytics

  blog.bimeanalytics.com
• Using Custom Segments in Google Analytics

  marketlytics.com
• Google Analytics Advanced Segments for Measuring Social Media

  advancedwebranking.com
• 4 Advanced Segments You Should Be Using to Get Actionable Data from Google Analytics

  branded3.com
• Know Your User – 5 Advanced Segments to Use When Defining "Real Users" – Google Analytics

  dominichurst.com
• About Google Analytics Special Features

  bime.zendesk.com

Further Reading