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Perspectives on Segmentation in Web Analytics
Ready to see behavioral analytics in action?
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Behavioral Segments – The Secret Sauce of Analytics
In traditional analytics, user statuses are static, single states or events frozen in time. Yet in web analytics, these are how we normally define user segments, profiles and personas to differentiate between users.
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Understanding Your Visitors With Segments
Your website is made up of unique groups of people. That might be a group of people who use certain devices, people who are looking for a specific type of information, people who visit from a certain source, people from a certain geographic region, or more.To really know how to improve your website, you want to view data about each group separate from the data about other groups.
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How Visitor Segmentation Increases Sales (and 3 Segments You Should Definitely Optimize Your Site For)
This post will show how identifying visitor segments and building marketing strategies around them will deliver nothing else but MOAR sales.
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How To
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cooladata.com
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Examples
Segmentation in Google Analytics
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marketlytics.com
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Further Reading
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