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Perspectives on A/B Testing
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The Ultimate A/B Testing Guide: Everything You Need to Know
A post that covers everything you need to know about A/B testing (also referred to as “split” testing), from start to finish.By the end of this guide, you’ll have a thorough understanding of the entire AB testing process and a framework for diving deeper into any topic you wish to further explore.
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"The More Tests, the Better!" and Other A/B Testing Myths, Debunked
Most marketers understand the importance of A/B testing. But, while the practice of A/B testing has become more and more common, too many marketers still buy into pervasive A/B testing myths. This post will rebut four A/B testing myths that we hear over and over again.
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Why A/B Tests are the Workhorse of a CRO Research Phase
A/B testing platforms use statistics to validate that one version is outperforming the other, and this form of testing can be useful both in the Research & Analysis phase as well as Execution, when you have developed a strong hypothesis you want to test.
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How Does A/B Testing Help You Get a Better Website?
Designing a website is a real challenge for any business. It is a work of creativity. No matter whether you are building a new website or re-designing an existing one, it is important to rely on data, rather than intuition. It would be a great idea to start with A/B testing.
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medium.theuxblog.com
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10poundgorilla.com
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testingpodcast.com
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blog.kissmetrics.com
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unbounce.com
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venturebeat.com
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conversionsciences.com
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How To
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How to A/B test landing pages
This tutorial introduces you to the process of creating a landing page A/B test, including guidelines and instructions for effective A/B testing.
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How To Run An A/B Test For Email Campaign Landing Pages
A talk with Alex Birkett - Growth Marketing Manager at ConversionXL, to understand the ins and outs of optimizing your landing page as part of your email campaigns.
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A Beginner's Guide to Display Ad A/B Testing
A/B testing is essential because it allows you to test creative copy, images, call to actions, or anything, in fact, to determine which will deliver the best results. This will ultimately set the campaign up for success.
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deltadna.com
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usabilitygeek.com
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blog.wishpond.com
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usabilitygeek.com
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Specific Technologies
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2017premium.wpmudev.org
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slideshare.net
Examples
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bluemagnetinteractive.com
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blog.hubspot.com
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conversioner.com
Further Reading
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