Resources about qualitative analysis in web analytics, how qualitative analysis differs from quantitative analysis, and the importance of using both methods in web analysis.

Qualitative Analysis in Web Analytics


Perspectives on Qualitative Analysis in Web Analytics

L;kdnuggets.com;Qualitative Analytics: Why Numbers Do Not Tell the Complete Story?;http://www.kdnuggets.com/2014/02/qualitative-analysis-why-numbers-dont-tell-complete-story.html;NA;;;
L;blog.kissmetrics.com;When to Use Qualitative and When to Use Quantitative Analytics;https://blog.kissmetrics.com/qualitative-quantitative-analytics/;NA;;;
L;marketingland.com;How To Use Quantitative And Qualitative Data For Search;http://marketingland.com/quantitative-qualitative-data-search-marketing-124436;NA;;;
L;uxcam.com;A Combination Quantitative and Qualitative Tools - How They Can Interplay to Help You Understand Your Users Better;https://uxcam.com/blog/quantitative-vs-qualitative-analysis/;NA;;;

Case Studies

L;zenodo.org;Qualitative Web Analytics: New Insights into Navigation Analysis and User Behavior - A Case Study of the German Education Server.;https://zenodo.org/record/17938;NA;;;

Tools

L;predictiveanalyticstoday.com;Top 15 Qualitative Data Analysis Software;http://www.predictiveanalyticstoday.com/top-qualitative-data-analysis-software/;NA;;;
L;butleranalytics.com;10 Qualitative Data Analysis Free Software;http://www.butleranalytics.com/10-qualitative-data-analysis-software-free/;NA;;;

Training

L;diydatadesign.com;Online Course - Qualitative Web Data Analytics;http://diydatadesign.com/p/qualitative-web-data-analytics;NA;;;

Further Reading