Resources about different strategies and best practices in web analytics and how to build an effective marketing strategy.

Web Analytics Strategy


Perspectives on Web Analytics Strategy

L;numericanalytics.com;Five Steps to an Actionable Digital Analytics Strategy;http://numericanalytics.com/five-steps-to-an-actionable-digital-analytics-strategy/;NA;;;
L;www.webascender.com;Tried-and-True User Research Techniques to Better Understand Your Website Audience;https://www.webascender.com/blog/tried-and-true-user-research-techniques-to-better-understand-your-website-audience/;NA;2017;;;When creating a website, it’s easy to make assumptions; you are creating it with your own perspective and experiences in mind. You know what you would do in a given situation, what sort of content y
L;slideshare.net;Slide Deck: Web Analytics Strategy - Managing an In-House Analytics Program, and Leveraging Analytics to Optimize Your Product.;http://www.slideshare.net/ravijsingh/revealing-behavior-a-strategic-approach-to-web-analytics;NA;;;
L;icrunchdata.com;The Truth About Analytics as a Strategy;https://icrunchdata.com/blog/3/the-truth-about-analytics-as-a-strategy/;NA;;;
L;mycustomer.com;Make Measurements Meaningful: How to Create an Actionable Web Analytics Strategy;http://www.mycustomer.com/marketing/data/make-measurements-meaningful-how-to-create-an-actionable-web-analytics-strategy;NA;;;
L;blog.atinternet.com;4 Business Questions for an Effective Digital Analytics Strategy;http://blog.atinternet.com/en/for-an-effective-digital-analytics-strategy-ask-yourself-these-4-questions/;NA;;;
L;amplytics.com;Web Analytics Strategies for Small and Large Businesses;https://www.amplytics.com/web-analytics-strategies-for-small-large-businesses/;NA;;;
L;businessbee.com;How to Build a Digital Marketing Strategy Using Web Analytics;http://www.businessbee.com/resources/marketing/web-analytics/how-to-build-a-digital-marketing-strategy-using-web-analytics/;NA;;;

How To

L;webris.org;6 Easy Steps to Build a Web Analytics Measurement Plan;http://webris.org/how-to-create-web-analytics-measurement-plan/;NA;;;
L;blog.fahlgrenmortine.com;Building a Web Analytics Strategy - A Data Driven Approach to Marketing;https://blog.fahlgrenmortine.com/2015/11/building-a-web-analytics-strategy/;NA;;;

Further Reading