Resources about different strategies and best practices in web analytics and how to build an effective marketing strategy.

Web Analytics Strategy

Perspectives on Web Analytics Strategy

L;;Five Steps to an Actionable Digital Analytics Strategy;;NA;;;
L;;Tried-and-True User Research Techniques to Better Understand Your Website Audience;;NA;2017;;;When creating a website, it’s easy to make assumptions; you are creating it with your own perspective and experiences in mind. You know what you would do in a given situation, what sort of content y
L;;Slide Deck: Web Analytics Strategy - Managing an In-House Analytics Program, and Leveraging Analytics to Optimize Your Product.;;NA;;;
L;;The Truth About Analytics as a Strategy;;NA;;;
L;;Make Measurements Meaningful: How to Create an Actionable Web Analytics Strategy;;NA;;;
L;;4 Business Questions for an Effective Digital Analytics Strategy;;NA;;;
L;;Web Analytics Strategies for Small and Large Businesses;;NA;;;
L;;How to Build a Digital Marketing Strategy Using Web Analytics;;NA;;;

How To

L;;6 Easy Steps to Build a Web Analytics Measurement Plan;;NA;;;
L;;Building a Web Analytics Strategy - A Data Driven Approach to Marketing;;NA;;;

Further Reading