Resources about how BI and big data technology can be used to personalize online experiences for users, in order to optimize conversion and user experience.
BI, Big Data and Personalization
Perspectives on BI, Big Data and Personalization
L;cooladata.com;Solving Big Data BI Problems In Dysfunctional Company Cultures;http://www.cooladata.com/blog/solving-big-data-bi-problems-in-dysfunctional-company-cultures/;NA;NA;;;The challenge for company tech executives in deploying big data programs in chaotic or dysfunctional organizations is to target potentially problem areas that need to be cleared, with some areas a big priority over others.
L;absolutdata.com;Productization of Analytics;http://www.absolutdata.com/blog/productization-of-analytics/;NA;;;
L;getelastic.com;Beyond Product Recommendations: Big Data's Role in Personalization;http://www.getelastic.com/beyond-product-recommendations-big-datas-role-in-personalization/;;;;
L;www.content-loop.com;Can Big Data Analytics Cure the NHS?;http://www.content-loop.com/can-big-data-analytics-cure-the-nhs/;NA;2017;;;There has never been a busier time for the UK’s health and social care system. The NHS is facing increased pressure from a number of challenges caused by internal and external factors. Since the NHS
L;www.bcg.com;Profiting from Personalization;https://www.bcg.com/publications/2017/retail-marketing-sales-profiting-personalization.aspx;NA;2017;;;Personalization is causing a seismic shift across the landscape of consumer-facing brands, and we are only starting to feel the shocks. Already brands that create personalized experiences by integrati
L;clevertap.com;Big Data is About Analytics, Not Big Data;https://clevertap.com/blog/big-data-is-not-about-the-data-it-is-about-the-analytics/;;;;
L;clickz.com;Interesting Ways Businesses Use Big Data to Improve Personalization;https://www.clickz.com/interesting-ways-businesses-use-big-data-to-improve-personalization/40894/;;;;
L;bigdata-madesimple.com;Personalization: Just Do It. But Don’t Overdo It;http://bigdata-madesimple.com/personalization-just-dont-overdo/;;;;
L;ironmountain.com;Marketing Collateral: How to Personalize Your Print Campaign with Big Data;http://www.ironmountain.com/Knowledge-Center/Reference-Library/View-by-Document-Type/General-Articles/M/Marketing-Collateral-How-to-Personalize-Your-Print-Campaign-with-Big-Data.aspx;;;;
L;ibmbigdatahub.com;Personalized mobile marketing and big data: A marriage in better;http://www.ibmbigdatahub.com/blog/personalized-mobile-marketing-and-big-data-marriage-better-shopping-experiences;;;;
L;marketingprofs.com;Big Data Can Help You Provide a Personalized Small-Shop Experience;http://www.marketingprofs.com/opinions/2015/27878/big-data-can-help-you-provide-a-personalized-small-shop-experience;;;;