Resources about A/B testing, which is the practice of comparing two versions of a web page to see which one performs better. 


Perspectives on A/B Testing

L;conversionsciences.com;The Ultimate A/B Testing Guide: Everything You Need to Know;http://conversionsciences.com/blog/ab-testing-guide;NA;NA;;;A post that covers everything you need to know about A/B testing (also referred to as “split” testing), from start to finish.By the end of this guide, you’ll have a thorough understanding of the entire AB testing process and a framework for diving deeper into any topic you wish to further explore.;
L;blog.hubspot.com;5 Landing Page A/B Tests And Their Surprising Results;https://blog.hubspot.com/marketing/5-landing-page-a/b-tests-and-their-surprising-results;NA;;;
L;thetool.io;A/B Testing: 5 Reasons Why App Developers Fail In Their Strategy;https://thetool.io/2017/app-ab-testing-strategy-mistakes;NA;2017;;;This is a guest post from Alexandra Lamachenka. Alexandra is the Head of Marketing at SplitMetrics, an app A/B testing tool trusted by Rovio, MSQRD, Prisma and Zeptolab. She shows mobile app developme
L;awa-digital.com;Why A/B Tests are the Workhorse of a CRO Research Phase;http://www.awa-digital.com/blog/why-a/b-tests-are-workhorse-of-cro-research-phase;NA;;;
L;10poundgorilla.com;A/B Testing: Getting the Most out of Your Site;http://www.10poundgorilla.com/Blog/ID/135/AB-Testing-Getting-the-Most-out-of-Your-Site;NA;;;
L;widerfunnel.com;"The More Tests, the Better!" and Other A/B Testing Myths, Debunked;https://www.widerfunnel.com/ab-testing-myths-debunked/;NA;;;
L;testingpodcast.com;Audio Podcast on A/B Testing;https://testingpodcast.com/ab-testing-episode-45/;NA;;;
L;blog.kissmetrics.com;A Beginner's Guide To AB Testing: An Introduction;https://blog.kissmetrics.com/ab-testing-introduction/;NA;;;
L;unbounce.com;What is A/B testing?;http://unbounce.com/landing-page-articles/what-is-ab-testing/;NA;;;
L;venturebeat.com;Why Most a/B Tests Give You Bullshit Results;http://venturebeat.com/2016/02/08/why-most-ab-tests-give-you-bullshit-results/;NA;;;
L;conversionsciences.com;A/B Test Intro: What Is An A/B Test? ;http://conversionsciences.com/blog/ab-test/;NA;;;
L;wired.com;The A/B Test: Inside the Technology That’s Changing the Rules of Business;https://www.wired.com/2012/04/ff_abtesting/;NA;;;
L;conversioner.com;4 Meaningful Landing Page AB Test Ideas to Learn From;https://www.conversioner.com/blog/4-meaningful-landing-page-ab-test-ideas-to-run-today;NA;;;
L;litmus.com;How To Run An A/B Test For Email Campaign Landing Pages;https://litmus.com/blog/how-to-successfully-run-an-ab-test-on-your-email-campaigns-landing-page;NA;;;

How To

L;3qdigital.com;A Beginner's Guide to Display Ad A/B Testing;https://3qdigital.com/display/beginners-guide-display-ad-ab-testing/;NA;2017;;;Creative A/B testing is a method of comparing two versions of a creative and measuring the performance of each, all other things being constant. Think of it as an experiment; you’re letting the data
L;deltadna.com;A Developer's Guide to A/B Testing;https://deltadna.com/resources/developers-guide-ab-testing/;NA;;;
L;usabilitygeek.com;10 Guidelines To Improve The Effectiveness Of A/B Testing;http://usabilitygeek.com/10-guidelines-improve-effectiveness-a-b-testing/;NA;;;
L;android.jlelse.eu;App Store Optimization Hacks: A/B Testing Google Play Title;https://android.jlelse.eu/app-store-optimization-hacks-a-b-testing-google-play-title-c408d46d4202;NA;2017;;;Learn this app store optimization hack that allows you to AB test your app’s Google Play title using localizations and pre-post comparison analysis, made easier with Google’s recent Play Console u
L;blog.wishpond.com;How to A/B Test your Landing Page to Maximize Conversions;http://blog.wishpond.com/post/68172490064/how-to-a-b-test-your-landing-page-to-maximize;NA;;;
L;usabilitygeek.com;How To Boost Your A/B Testing Effectiveness With Attention Tracking;http://usabilitygeek.com/boost-a-b-testing-effectiveness-attention-tracking/;NA;;;
L;knowledge.hubspot.com;How to A/B test landing pages;https://knowledge.hubspot.com/landing-page-user-guide-v2/how-to-ab-test-landing-pages;NA;;;

Specific Technologies

L;animoto.com;A/B Testing for Video: What Variations to Test;https://animoto.com/blog/business/ab-testing-video-variations/;NA;2017;;;We recently shared the first post in our A/B Testing for Video series, on what A/B testing is. Now that you’re in the know, and understand why you should be A/B testing your marketing videos, it’s
L;www.adbasis.com;AdBasis - AB Test AdWords Expanded Text Ads;https://www.adbasis.com/blog/ab-test-adwords-expanded-text-ads-adbasis.html;2017;;;There comes a time in every advertisers' life when they are in the process of executing their ad copy testing plan and aren’t seeing the results they want. There is a BIG difference between running
L;premium.wpmudev.org;How to Use Google Optimize A/B Testing Tool to Run Experiments On Your Site in a Few Minutes;https://premium.wpmudev.org/blog/google-optimize/;NA;2017;;;As WordPress developers, you’re always on the lookout for new ways to improve your workflow as well as your project’s outcomes. We already know that A/B testing is something that can help with thi
L;slideshare.net;Slide Deck: How to AB Test Landing Pages in Marketo;http://www.slideshare.net/jdavidhill/how-to-ab-test-landing-pages-in-marketo;NA;;;

Tools

L;abtestguide.com;A/B-Test Calculator;https://abtestguide.com/calc/;NA;2017;;;Play with the controls and get a better feel for how a lower confidence level will boost the power or how an increase in test size can make a small CR-difference significant! Variation B's observed co
L;landerapp.com;Lander's A/B Testing Tool;https://landerapp.com/ab-testing/;NA;;;
L;act-on.com;Automated A/B Testing - Act-On Software;https://www.act-on.com/products/platform/automation/ab-testing/;NA;;;
L;omniconvert.com;Run A/B Tests on Any Type of Device - Omniconvert;https://www.omniconvert.com/ab-testing-features;NA;;;

Further Reading