Resources about A/B testing, which is the practice of comparing two versions of a web page to see which one performs better. 

Perspectives on A/B Testing

L;;The Ultimate A/B Testing Guide: Everything You Need to Know;;NA;NA;;;A post that covers everything you need to know about A/B testing (also referred to as “split” testing), from start to finish.By the end of this guide, you’ll have a thorough understanding of the entire AB testing process and a framework for diving deeper into any topic you wish to further explore.;
L;;5 Landing Page A/B Tests And Their Surprising Results;;NA;;;
L;;A/B Testing: 5 Reasons Why App Developers Fail In Their Strategy;;NA;2017;;;This is a guest post from Alexandra Lamachenka. Alexandra is the Head of Marketing at SplitMetrics, an app A/B testing tool trusted by Rovio, MSQRD, Prisma and Zeptolab. She shows mobile app developme
L;;Why A/B Tests are the Workhorse of a CRO Research Phase;;NA;;;
L;;A/B Testing: Getting the Most out of Your Site;;NA;;;
L;;"The More Tests, the Better!" and Other A/B Testing Myths, Debunked;;NA;;;
L;;Audio Podcast on A/B Testing;;NA;;;
L;;A Beginner's Guide To AB Testing: An Introduction;;NA;;;
L;;What is A/B testing?;;NA;;;
L;;Why Most a/B Tests Give You Bullshit Results;;NA;;;
L;;A/B Test Intro: What Is An A/B Test? ;;NA;;;
L;;The A/B Test: Inside the Technology That’s Changing the Rules of Business;;NA;;;
L;;4 Meaningful Landing Page AB Test Ideas to Learn From;;NA;;;
L;;How To Run An A/B Test For Email Campaign Landing Pages;;NA;;;

How To

L;;A Beginner's Guide to Display Ad A/B Testing;;NA;2017;;;Creative A/B testing is a method of comparing two versions of a creative and measuring the performance of each, all other things being constant. Think of it as an experiment; you’re letting the data
L;;A Developer's Guide to A/B Testing;;NA;;;
L;;10 Guidelines To Improve The Effectiveness Of A/B Testing;;NA;;;
L;;App Store Optimization Hacks: A/B Testing Google Play Title;;NA;2017;;;Learn this app store optimization hack that allows you to AB test your app’s Google Play title using localizations and pre-post comparison analysis, made easier with Google’s recent Play Console u
L;;How to A/B Test your Landing Page to Maximize Conversions;;NA;;;
L;;How To Boost Your A/B Testing Effectiveness With Attention Tracking;;NA;;;
L;;How to A/B test landing pages;;NA;;;

Specific Technologies

L;;A/B Testing for Video: What Variations to Test;;NA;2017;;;We recently shared the first post in our A/B Testing for Video series, on what A/B testing is. Now that you’re in the know, and understand why you should be A/B testing your marketing videos, it’s
L;;AdBasis - AB Test AdWords Expanded Text Ads;;2017;;;There comes a time in every advertisers' life when they are in the process of executing their ad copy testing plan and aren’t seeing the results they want. There is a BIG difference between running
L;;How to Use Google Optimize A/B Testing Tool to Run Experiments On Your Site in a Few Minutes;;NA;2017;;;As WordPress developers, you’re always on the lookout for new ways to improve your workflow as well as your project’s outcomes. We already know that A/B testing is something that can help with thi
L;;Slide Deck: How to AB Test Landing Pages in Marketo;;NA;;;


L;;A/B-Test Calculator;;NA;2017;;;Play with the controls and get a better feel for how a lower confidence level will boost the power or how an increase in test size can make a small CR-difference significant! Variation B's observed co
L;;Lander's A/B Testing Tool;;NA;;;
L;;Automated A/B Testing - Act-On Software;;NA;;;
L;;Run A/B Tests on Any Type of Device - Omniconvert;;NA;;;

Further Reading